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Getting the Most Out of Email Marketing Metrics

The Complete Guide to Analyzing Email Marketing Performance


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Learn How to Analyze and Improve Your Email Marketing Metrics

Measuring success from your email marketing efforts comes down to keeping track of various performance metrics. Tracking just one metric will only give you so much insight, so it’s crucial that you identify what each metric is and what it means for your email performance

In this guide, we’ll identify the common email marketing metrics to track; then we’ll identify the additional email marketing metrics you’re able to tap into using Benchmark Email software.