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Getting the Most Out of Email Marketing Metrics

The Complete Guide to Analyzing Email Marketing Performance


Get Your Email Metrics Handbook

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Learn How to Analyze and Improve Your Email Marketing Metrics

Here it is, the complete guide to understanding your email marketing metrics. Each segment of data is broken down by its location, purpose and significance to your campaign. In depth analysis is provided for subscribes, click rates, geographic mapping, forwards, unsubscribes and social stats. Learn why open rates do not necessarily dictate the success of your emails and which metric may be closer to the truth. Learn how to react to click performance and bounce rates and how to adjust your strategy to garner higher responses for the future. The Email Marketing Metrics Handbook is the perfect companion to your free Benchmark Email account.

What's Inside

  • The Most Important Metrics to Track
  • Opened Emails
  • Opens by Location
  • Bounced Emails
  • Click Rate, Click Performance
  • Emails Forwarded
  • Unsubscribes
  • Social Stats
  • Abuse Complaints
  • Track and React