Tag Archives: metrics
What Are The Email Metrics I Should Be Paying Attention To?
When it comes to your email marketing strategy and sending email campaigns to your contacts, there are a lot of...
August 8, 2016
Email Marketing Metrics Are Skyrocketing
The sky is falling, the sky is falling… according to a handful of email industry Chicken Littles who continue to...
April 8, 2014
Are You Overlooking Critical Engagement Metrics?
Only six out of every ten email marketers ever review extremely basic metrics such as click-throughs and opens, thus failing...
May 8, 2013
Getting Social with Benchmark Email
As if going out to the club for my birthday and hearing “Billionaire” four times in a night wasn’t enough,...
September 24, 2010
RFM: The Critical Metric Less Than 1/4 of All Email Marketers Apply
A Forrester Research study recently demonstrated that 71% of all email marketers consider click-through rate as a valuable metric while...
September 21, 2010
Top 7 Ways to Become a Better Email Marketer
There are seven easy, simple, and basic ways that you can become a better email marketer today. None of these...
June 23, 2010
