Fresh content is pivotal to your email marketing strategy. At the same time, facing a blank email template can feel overwhelming. That’s why we’re super excited to announce the launch of our latest email marketing AI tool – Smart Content.

Smart Content is an AI Copywriting tool that helps email marketers to write more engaging email campaigns. Unlike other email marketing platforms, only Benchmark Email automatically generates ready-made content for effective email campaigns.

How it Works

Smart Content allows you to take a new idea or existing content and turn it into fresh email copy with just a click. Instead of starting from scratch, you have new content from a fresh perspective that you can edit to perfection.

To get started, create a new email or edit an existing email. Smart Content can be accessed directly from the drag & drop email builder.

Smart Content is available for both free and paid users. Free users can give our AI copywriting tool a try with 25 credits. Paid plans receive 100 credits per month to create fresh new copy with a click. Try it now, or learn more in the knowledgebase.

Not a current customer? Explore pricing or sign up now for a free Benchmark Email Account.

Introducing Smart Sending AI for email deliverability 🎉

As an email marketer, you know that the work behind building an email doesn’t pay off until it’s delivered to the inbox. Yet, email deliverability can be a challenge for even the most seasoned email marketing pros. At Benchmark Email, we’re doing the heavy lifting for you with Smart Sending AI.

Smart Sending technology is a machine learning tool built by the Benchmark Email team that automatically:

• Boosts email engagement with your list
• Improves your sending reputation
• Increases overall email deliverability

In short, with Smart Sending AI, you get more emails to land in the inbox where your most important contacts are ready to engage with you.

Get Started with Smart Sending AI

Smart Sending AI works in the background of your Benchmark Email account. No need to opt in. Simply send from Benchmark Email with the reassurance that Smart Sending AI is behind the scenes to deliver your well-crafted emails into more inboxes with every send.

Whether it’s marketing automation, A/B testing, or Smart Sending AI, we have the tools email marketers need to easily and intelligently reach their audience.

Not a current customer? Explore pricing or sign up now for a free Benchmark Email Account.

More good news from Benchmarkland! Announcing the release of Saved Blocks in the email editor. Now paid users can easily save the most important elements in emails so you never have to spend time recreating them again.

Learn More

No website? No problem. Skip the expensive hosting costs and cumbersome website builders. Paid users can now publish landing pages on a personal Benchmark-hosted domain.

Learn More

We’ve officially leveled up our Shopify integration again – say hello to our new Shopify block in the email builder!

Easily connect your existing Shopify store in Benchmark Email to pull your products right into your emails. Create beautiful emails to market and sell your products in just a few steps.

Learn More

Our Facebook Auto-Post feature is back! Seamlessly share your emails to a Facebook Business page from your Benchmark Email account.

To use the Facebook Auto-Post feature, you’ll need an active Facebook account with permissions to manage content for at least one Facebook Business page.

Start auto-posting your emails today!

Learn More

We’ve made it easier than ever to connect with the other tools you love – right inside your Benchmark Email account! With in-app Zap templates, you can now improve your workflows and integrate other tools without leaving Benchmark Email.

View the Templates In-App

We’re thrilled to announce the launch of Flexible Sections within our drag and drop email builder!

What does this mean?

It just got even easier to build a beautiful email in minutes! Our flexible section controls allow you to modify your email layout and design more seamlessly without leaving the editor:

• Add single and multi-column sections
• Move or delete sections you no longer need
• Apply background colors and border styles

Exciting! How do I start using Flexible Sections?

Check out this knowledge base article or hop into the drag and drop builder to start designing.

If you’ve come to love the ease of our email editor, then you’ll find that the landing page builder to be just as easy. With this new feature, you’ll be able to generate more leads and grow your contact list. If you haven’t already created a landing page, we encourage you to create one today!

To learn about how Landing Pages can help you with your current email strategy, please click here.

To learn more about the Landing Page builder and how to use it, please click here.

For years our users have been asking for a single opt-in option for their signup forms instead of the double opt-in process. While this was possible, it always involved a call, an email, or a chat with our support team to have it enabled. 

Well, you asked, and we finally delivered! 

Our development team created and released the new Confirmation Settings for signup forms. With this new feature, users can set the confirmation settings for each signup form. 

So here is what’s changed:

1. Each signup form will have its own confirmation settings. This means you can have one signup form as a double opt-in and another as a single opt-in.
2. By default, all signup forms are set to Double Opt-in, if you need single opt-in you can change it ? 
3. If you had Single Opt-in enabled before this change, all existing signup forms are left as single opt-in. However, any new signup forms created will be set to double Opt-in (you can change of course).
4. You can still send a welcome email to users when using the Single Opt-in method. If the subscriber doesn’t confirm in the email, they’ll still get added to your list. 

If you’d like to know more about single or double opt-in methods, check out the FAQ’s below:

Single Opt-in Signup Forms: https://kb.benchmarkemail.wpengine.com/single-opt-in-signup-forms

Double Opt-in: https://kb.benchmarkemail.wpengine.com/what-is-confirmed-opt-in/

We launched a new node for Automation Pro to help you save time! Our Jump To node can jump contacts going through your automation from one point to another.

For example, let’s say you wanted a contact to be pushed to a new list once they finally opened an email, rather than creating the same nodes over and over, you can use the Jump To node to push them to the new list once they’ve finally opened the original email.

To learn more about the new Jump To node, please click here.

You read that right! Our team launched a new fully embedded signup form, and the best news yet, it has all of the same functionalities as the classic signup form.

The Full Embedded form has replaced our Classic Signup Form in the new interface, but don’t worry if you were previously using a classic form, the signup form itself is not affected.

Some things to note:

1. The Full Embed form is not available for clients using our old interface.
2. You will not be able to create a new form using the Classic Signup form option, in the new interface. However, you can duplicate a previously used classic form.
3. The Classic Signup form is only available to users using our old interface.
4. The new Full Embedded form is GDPR Compliant.

If you haven’t already created a signup form, do so today!

You asked, and our team provided. Many clients have asked for an easy way to add contacts directly from the dashboard, and our team has added a button to allow this.

When you click on the plus icon an option to add contacts to an existing list will appear, you’ll select your import method, your list and voilà contacts added!

-All contact lists are subject to list verification.

Over the past weeks, our team has quietly been working on a new feature, Contact Rating. As of today, this feature is now available for all Benchmark users. ?

Each contact in your account will have a Star Rating. The rating is based on email engagement. Contacts can have from 0 to 5 Stars.

It gets better! ?
You can segment your list based on contacts rating! Engage with contacts who are genuinely interested in your emails, or re-engage with those who are not.

What are you waiting for? Go check out your contacts ratings and start engaging!

To learn more about Contact Rating click here.

Now when you create a regular email campaign, you will have the option to select from a list of suggested subject lines previously used organized by how good they performed. This will allow you to craft better subject lines and to keep your open rate improving. Available for all users.

Our team along with PieSync created an easy to use integration that will benefit all Benchmark users. Benchmark users can take advantage of the 2-way sync that PieSync offers, allowing them to update 2 services at the same time. What is even better is that Benchmark users can use PieSync for free ? Check out our lastest PieSync Blog

Learn how to start using the Benchmark and PieSync Integration today!

You can now easily pick out an emoji to include in your subject line in Step 1: Details of the email creation process. This feature is available to you in our Drag & Drop Editor, HTML Code Editor and Plain Text Editor as well and can be used in the creation of regular emails, Automation Pro, RSS emails and a simple automation via Automation Lite.

Learn How & Why To Use Emojis In Your Subject Lines..

We have updated our classic and pop-up signup forms to be compliant with the GDPR. All You have to do is include the required check box linked to your privacy policy. Find out How you can create GDPR-compliant sign up forms.

You can also read about the ways Benchmark Email is now GDPR friendly here.

You can now sync your Benchmark Email lists to your Benchmark CRM contacts or leads. Not only is this a great way to get updates from your email marketing list into your CRM, you can even use Benchmark Email signup forms and integrations to populate new contacts or leads to the CRM. Find out more on our CRM workflows page.

Email marketing is only one part of the success equation for any business. The relationships you share with your customers extends beyond that. That’s why we’re launching Benchmark CRM to help you manage all aspects of your customer relationships. Sales, support and marketing all with one universal login.

The first thing you’ll notice in Benchmark Email’s new user interface is a clear and concise navigation. All of your favorite features are now easier to find. At any point, while using our tools, you will have a better understanding of where you’re at and from where you have come.

Other improvements include a faster experience while creating email campaigns and automations with Benchmark. You will also be able to glance at your data and immediately interpret it without wasting any time having to determine the success of your efforts.

Connect with site visitors, customers and blog readers at the right moment by creating well-designed popup forms for your website with our simple and highly customizable signup form editor.

Share your five most recent tweets with our Twitter template integration.

Share company info and updates with our LinkedIn template integration.

Share your boards with our Pinterest integration template.

List your Etsy items with our integration template.

Easily add a “Facebook Like” button to your email campaigns.

• Diwali
• Holy Week

You can now integrate your surveys from SurveyMonkey with templates designed specifically for them.

Our email reports now have an hourly chart option. See the first 72 hours of opens and clicks for your email campaigns.

You may now add preview text to your email campaigns. It’s a short summary text that immediately follows the subject line when viewing an email in most inbox clients.

Our Email Designer now features Simple Layout. This is a new layout that helps you create simple and basic emails, while keeping all HTML formatting options such as text styles and ability to add images.

Maintain an extra level of security for paid accounts. Users can enable a security pin that must be entered before exportings lists and reports. Great for users with Sub Accounts.

With a Benchmark Email Paid Plan, you can pinpoint your most engaged subscribers and biggest fans. Add them to a new list, based on how they interact with your email campaigns!

Never miss a notification! They’re easier to access, found right in the top menu.

A user can now see what device their subscribers are on when opening their emails.

New Email Designer features include:

• New navigation bar block
• Added mobile stylings
• Ability to create and edit email 8x faster
• Dual View HTML Editor

Brand new one-stop-shop for all your support needs. Get in touch or find the resources you need.

It’s easier than ever before to delete more than one email or list at a time.

Our expert design team is always adding great new templates to the mix. Make sure you look great in your subscribers’ inbox!

It’s Automatically responsive and mobile friendly. Quickly drag-and-drop images and move around sections of your email. Edit images without any need for Photoshop.