Cleaning House: How to Build Permission Based Email Lists
is a terrific resource for newcomers to email marketing as well as those who are looking to enhance their email analytics. Included in this easy-to-follow guide are the basics of confirmed opt-ins, finding a sending schedule that works for you or your business, segmentation by demographics and the dangers of buying lists. No email marketing strategy is worth a click without a secure foundation. Building and retaining your email list will be the cornerstone of your success. Read Benchmark Email's free guide or download the PDF now!