Mike Bal
Most recent posts
The Power of the eNewsletter
All hail the ubiquitous e-newsletter, a crucial part of making an impact with your digital outreach! Among B2B marketers, 83 percent use e-newsletters as part of their content marketing program,...
July 30, 2020
How to Step Up Your Email Marketing
The world of marketing is changing fast. And like the industry itself, it’s important to always be adapting, or you could be left in the dust. Email marketing requires that...
July 29, 2020
How to Build a Killer Marketing Team
Every brand needs a great marketing team. From coming up with effective strategies that generate high-quality leads to reconfiguring your...
July 22, 2020
EU-US Privacy Shield – What You Need To Know
Let’s talk privacy. It’s a hot topic. Everyone is concerned about what companies do with their information, and rightly so....
July 20, 2020
Product Promo Videos: A Necessity for Your Content Strategy
Have you pivoted to video with your product promotions yet? Videos are an excellent way to get more eyes on...
July 16, 2020
PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators
St. Louis, MO - July 6, 2020 - Benchmark Email, a leading software as a service provider of sales and...
July 15, 2020
5 Advantages You’re Forfeiting If You’re Not Using Marketing Automation Software
Marketing automation software is designed to streamline marketing and sales efforts and automate repetitive tasks, so your teams better manage...
July 9, 2020
How to Increase Email Engagement and Subscribers
There are a lot of metrics that marketers use to track the success of their emails, but two of the...
July 8, 2020
How to Effectively Market Your Product
Products don’t sell themselves. For most companies, product marketing is a major part of what their marketing teams do, and...
July 2, 2020
How to Put Together a Great Lead Nurture Strategy
What you do with your leads once you’ve got them is just as crucial as generating leads in the first...
July 1, 2020
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