Natalie Slyman
Content Marketing Manager
About
Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights—from remote-work strategies to AI-powered content workflows—via blog posts and webinars tailored for busy marketers.
Top Skills
Author’s Articles
What Busy Marketers Can Learn from 3-Minute Emails (and Why Less Is More in 2026)
December 30, 2025 | 5 min read
The Email Marketing Terms You Need to Know
December 17, 2025 | 12 min read
How to Prep Your List for Seasonal Sending Spikes
December 16, 2025 | 5 min read
How to Make your Marketing Emails More Clickable with Interactive Content
December 11, 2025 | 3 min read
How to Use AI to Write Smarter Emails (Without Losing Your Voice)
December 10, 2025 | 5 min read
Avoid the Naughty List: Holiday Email Mistakes to Skip
December 9, 2025 | 4 min read
Inbox Zero Meets Campaign Hero: How to Reclaim Hours with Smarter Email Workflows
December 3, 2025 | 4 min read
12 Holiday Subject Lines That Actually Get Opened
December 2, 2025 | 3 min read
The Disappearing Preview Text: What’s Next for Email Marketers?
November 26, 2025 | 4 min read
How to Segment Your List for Holiday Sales (Without the Headache)
November 20, 2025 | 4 min read
The Rise of ‘Inbox Fatigue’ and How Smart Marketers Are Responding
November 19, 2025 | 4 min read
10 Fast Fixes for Busy Marketers Who Can’t Afford Email Mistakes
November 6, 2025 | 3 min read
Email Design Inspired by Physical Mail: What Marketers Can Learn from Direct Mail Aesthetics
November 4, 2025 | 6 min read
Ultimate Guide to Email Marketing for Retail Businesses: (2025 Edition)
October 30, 2025 | 5 min read
5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation
October 21, 2025 | 4 min read
The Complete Guide to Email Marketing Automation for Small Businesses
October 8, 2025 | 8 min read
What the Creator Economy Can Teach You About Email Marketing
September 23, 2025 | 3 min read
Marketing in a Micromoment: Designing Emails for Split-Second Decisions
September 16, 2025 | 4 min read
How to Promote Your Blog Posts Using Email Marketing
September 10, 2025 | 5 min read
How to Grow Your Social Media Following Organically
August 28, 2025 | 17 min read
15 Proven Strategies to Grow Your Email Subscriber List Fast
August 21, 2025 | 9 min read
The Psychology of Email Marketing: Understanding How Human Behavior Impacts Email Campaigns
August 13, 2025 | 4 min read
To Gate or Not to Gate? How to Decide Which Content Deserves a Form
July 23, 2025 | 5 min read
The Complete Guide to New AI Search Terminology (And What Marketers Actually Need to Know)
July 17, 2025 | 4 min read
The Ultimate Guide to Brainstorming Engaging Content Ideas
July 3, 2025 | 6 min read
Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve)
June 26, 2025 | 7 min read
Navigating Impostor Syndrome in Marketing: Insights from the Reddit Community
June 25, 2025 | 4 min read
Building an AI-Ready Marketing Team: Skills, Tools, and Culture
June 24, 2025 | 5 min read
Shadow Segments: How to Market to People Who’ve Never Clicked, But Never Left
June 17, 2025 | 5 min read
The Unsubscribe Opportunity: How Exit Emails Can Strengthen Brand Affinity
May 29, 2025 | 6 min read
The Psychology of “Not Opening”: What Non-Opens Can Tell You About Your Audience
May 22, 2025 | 6 min read
The Lean Campaign: How to Launch and Test Ideas Fast Without Big Budgets
May 13, 2025 | 5 min read
Generative Marketing: Harnessing AI to Revolutionize Customer Engagement
May 6, 2025 | 3 min read
Six Strategies for Maintaining Engagement Amidst Changing Algorithms
April 30, 2025 | 3 min read
100 Spammy Words and Phrases to Exclude from Your Email Subject Lines
April 29, 2025 | 3 min read
The Rise of Lo-Fi Marketing: Embracing Authenticity in a High-Tech World
April 22, 2025 | 3 min read
The Decline of Organic Reach: Are Social Media Ads the Only Way Forward?
April 15, 2025 | 5 min read
Social Media Detox Trends: Should Brands Care About Digital Minimalism?
April 10, 2025 | 5 min read
Beyond Email: Why an Integrated Marketing Campaign is Essential for New Rollouts
April 1, 2025 | 5 min read
Cold Email and Email Marketing: The Differences and When to Use Each
March 27, 2025 | 5 min read
Why You Need to Show Unengaged Subscribers the Door
March 25, 2025 | 5 min read
Breaking Through AI Noise: How to Create Unique, High-Value Content
March 20, 2025 | 5 min read
Mastering ChatGPT for Marketing: What You Need to Know to Get Started
March 18, 2025 | 5 min read
AI Copywriting Tools: Can They Replace Your Content Writer?
March 12, 2025 | 5 min read
The 80/20 Rule for Marketing: How to Focus on What Drives Results
March 6, 2025 | 4 min read
Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success
March 4, 2025 | 4 min read
Beyond Likes: How to Measure Real Engagement in 2025
February 27, 2025 | 5 min read
The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz
February 25, 2025 | 5 min read
Work Less, Achieve More: Why Marketers Need to Embrace Asynchronous Workflows
February 20, 2025 | 5 min read
Mastering Social Commerce: How TikTok, Instagram, and Facebook are Changing Retail
February 19, 2025 | 5 min read
20 Skills That Make You A Proficient Digital Marketer
December 18, 2024 | 10 min read
Email Subject Lines for the Christmas Holiday: Capturing the Festive Spirit and Boosting Open Rates
November 12, 2024 | 4 min read
The Do’s and Don’ts of Email Design: Best Practices for 2025
November 7, 2024 | 5 min read
Email Marketing Strategies for Black Friday: Drive Sales and Maximize Engagement
November 6, 2024 | 4 min read
Seasonal Campaigns Made Easy: How to Pre-Schedule Your Entire Year’s Worth of Emails
October 30, 2024 | 4 min read
Mistakes You’re Making With Your Mobile-Friendly Email Campaign
October 24, 2024 | 10 min read
Customer Journey Mapping for Email Marketing: How to Build Campaigns for Every Stage
October 23, 2024 | 5 min read
Quick Wins: How to Repurpose Content for Email Campaigns
October 22, 2024 | 4 min read
Setting Up Event-Based Emails to Drive Attendance and Engagement
October 10, 2024 | 4 min read
The Anatomy of a Perfect Email Footer: Boosting Compliance and Engagement
October 9, 2024 | 4 min read
Casting Spells with Your Halloween Emails: Tricks, Treats, and Terrifyingly Good Subject Lines
October 3, 2024 | 4 min read
The Future of Content Marketing: How AI and Automation Are Shaping the Industry
September 24, 2024 | 5 min read
Building Authentic Brand Connections on Social Media in a Post-Algorithm World
September 12, 2024 | 5 min read
Social Media Marketing Trends: What’s Hot and What’s Not
September 5, 2024 | 5 min read
The Only Guide You’ll Ever Need For Content Creation
September 4, 2024 | 21 min read
Fall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and Fun Content
August 29, 2024 | 5 min read
Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
August 27, 2024 | 4 min read
5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
August 20, 2024 | 4 min read
How to Use Benchmark Email to Re-Engage a Dormant List
July 31, 2024 | 4 min read
Follow-Up Strategies: Making Automated Responses Feel Personalized
July 23, 2024 | 5 min read
B2B Lead Generation: The Ultimate Guide for 2024
June 25, 2024 | 10 min read
The Busy Marketer’s Guide to Choosing the Right Marketing Software
June 18, 2024 | 4 min read
Email Automation vs. Marketing Automation: What’s the Difference?
June 13, 2024 | 5 min read
How to Prioritize What to Include in Your Company Newsletter
May 22, 2024 | 4 min read
How Does Your Email Marketing Stack Up? Industry Benchmarks Revealed
May 8, 2024 | 4 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 | 5 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 | 6 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2024?
April 16, 2024 | 5 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 | 6 min read
Email Marketing Tactics to Increase Your Hotel Bookings
March 27, 2024 | 4 min read
Is It Time to Ditch Your Email Marketing Software?
March 19, 2024 | 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 | 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 | 5 min read
15 Email Marketing Best Practices to Bookmark
February 13, 2024 | 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 | 9 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 | 4 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 | 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 | 4 min read
Email Deliverability 101: How to Get Your Message to Go Through
October 28, 2021 | 4 min read
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© Polaris Software, LLC Benchmark Email® is a registered trademark of Polaris Software, LLC
© Polaris Software, LLC
Benchmark Email® is a registered trademark of Polaris Software, LLC