Natalie Slyman
Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights—from remote-work strategies to AI-powered content workflows—via blog posts and webinars tailored for busy marketers.
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Customer Engagement & Retention
December 11, 2025 3 min read
How to Make your Marketing Emails More Clickable with Interactive Content
December 11, 2025 3 min read
Email Marketing Strategies
December 10, 2025 5 min read
How to Use AI to Write Smarter Emails (Without Losing Your Voice)
December 10, 2025 5 min read
Email Marketing Strategies
December 9, 2025 4 min read
Avoid the Naughty List: Holiday Email Mistakes to Skip
December 9, 2025 4 min read
Time Management & Productivity
December 3, 2025 4 min read
Inbox Zero Meets Campaign Hero: How to Reclaim Hours with Smarter Email Workflows
December 3, 2025 4 min read
Email Marketing Strategies
December 2, 2025 3 min read
12 Holiday Subject Lines That Actually Get Opened
December 2, 2025 3 min read
Digital Marketing Trends
November 26, 2025 4 min read
The Disappearing Preview Text: What’s Next for Email Marketers?
November 26, 2025 4 min read
Customer Engagement & Retention
November 20, 2025 4 min read
How to Segment Your List for Holiday Sales (Without the Headache)
November 20, 2025 4 min read
Email Marketing Strategies
November 19, 2025 4 min read
The Rise of ‘Inbox Fatigue’ and How Smart Marketers Are Responding
November 19, 2025 4 min read
Email Marketing Strategies
November 6, 2025 3 min read
10 Fast Fixes for Busy Marketers Who Can’t Afford Email Mistakes
November 6, 2025 3 min read
Email Design
November 4, 2025 6 min read
Email Design Inspired by Physical Mail: What Marketers Can Learn from Direct Mail Aesthetics
November 4, 2025 6 min read
Email Marketing Strategies
October 30, 2025 5 min read
Ultimate Guide to Email Marketing for Retail Businesses: (2025 Edition)
October 30, 2025 5 min read
Social Media Marketing
October 21, 2025 4 min read
5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation
October 21, 2025 4 min read
Email Marketing Strategies
October 8, 2025 8 min read
The Complete Guide to Email Marketing Automation for Small Businesses
October 8, 2025 8 min read
Email Marketing Strategies
September 23, 2025 3 min read
What the Creator Economy Can Teach You About Email Marketing
September 23, 2025 3 min read
Email Design
September 16, 2025 4 min read
Marketing in a Micromoment: Designing Emails for Split-Second Decisions
September 16, 2025 4 min read
Social Media Marketing
August 28, 2025 17 min read
How to Grow Your Social Media Following Organically
August 28, 2025 17 min read
Email Marketing Strategies
August 21, 2025 9 min read
15 Proven Strategies to Grow Your Email Subscriber List Fast
August 21, 2025 9 min read
Content Creation
July 23, 2025 5 min read
To Gate or Not to Gate? How to Decide Which Content Deserves a Form
July 23, 2025 5 min read
Time Management & Productivity
June 24, 2025 5 min read
Building an AI-Ready Marketing Team: Skills, Tools, and Culture
June 24, 2025 5 min read
Email Marketing Strategies
June 17, 2025 5 min read
Shadow Segments: How to Market to People Who’ve Never Clicked, But Never Left
June 17, 2025 5 min read
Email Marketing Strategies
May 29, 2025 6 min read
The Unsubscribe Opportunity: How Exit Emails Can Strengthen Brand Affinity
May 29, 2025 6 min read
Email Marketing Strategies
May 13, 2025 5 min read
The Lean Campaign: How to Launch and Test Ideas Fast Without Big Budgets
May 13, 2025 5 min read
Content Creation
May 6, 2025 3 min read
Generative Marketing: Harnessing AI to Revolutionize Customer Engagement
May 6, 2025 3 min read
Social Media Marketing
April 30, 2025 3 min read
Six Strategies for Maintaining Engagement Amidst Changing Algorithms
April 30, 2025 3 min read
Email Marketing Strategies
April 29, 2025 3 min read
100 Spammy Words and Phrases to Exclude from Your Email Subject Lines
April 29, 2025 3 min read
Content Creation
April 22, 2025 3 min read
The Rise of Lo-Fi Marketing: Embracing Authenticity in a High-Tech World
April 22, 2025 3 min read
Digital Marketing Trends
April 15, 2025 5 min read
The Decline of Organic Reach: Are Social Media Ads the Only Way Forward?
April 15, 2025 5 min read
Social Media Marketing
April 10, 2025 5 min read
Social Media Detox Trends: Should Brands Care About Digital Minimalism?
April 10, 2025 5 min read
Email Marketing Strategies
March 27, 2025 5 min read
Cold Email and Email Marketing: The Differences and When to Use Each
March 27, 2025 5 min read
Email Marketing Strategies
March 25, 2025 5 min read
Why You Need to Show Unengaged Subscribers the Door
March 25, 2025 5 min read
Content Creation
March 20, 2025 5 min read
Breaking Through AI Noise: How to Create Unique, High-Value Content
March 20, 2025 5 min read
Time Management & Productivity
March 18, 2025 5 min read
Mastering ChatGPT for Marketing: What You Need to Know to Get Started
March 18, 2025 5 min read
Content Creation
March 12, 2025 5 min read
AI Copywriting Tools: Can They Replace Your Content Writer?
March 12, 2025 5 min read
Data Analytics & Insights
March 6, 2025 4 min read
The 80/20 Rule for Marketing: How to Focus on What Drives Results
March 6, 2025 4 min read
Time Management & Productivity
March 4, 2025 4 min read
Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success
March 4, 2025 4 min read
Social Media Marketing
February 27, 2025 5 min read
Beyond Likes: How to Measure Real Engagement in 2025
February 27, 2025 5 min read
Benchmark Recommends
February 25, 2025 5 min read
The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz
February 25, 2025 5 min read
Time Management & Productivity
February 20, 2025 5 min read
Work Less, Achieve More: Why Marketers Need to Embrace Asynchronous Workflows
February 20, 2025 5 min read
Social Media Marketing
February 19, 2025 5 min read
Mastering Social Commerce: How TikTok, Instagram, and Facebook are Changing Retail
February 19, 2025 5 min read
Email Design
November 7, 2024 5 min read
The Do’s and Don’ts of Email Design: Best Practices for 2025
November 7, 2024 5 min read
Email Marketing Strategies
November 6, 2024 4 min read
Email Marketing Strategies for Black Friday: Drive Sales and Maximize Engagement
November 6, 2024 4 min read
Email Marketing Strategies
October 30, 2024 4 min read
Seasonal Campaigns Made Easy: How to Pre-Schedule Your Entire Year’s Worth of Emails
October 30, 2024 4 min read
Email Marketing Strategies
October 24, 2024 10 min read
Mistakes You’re Making With Your Mobile-Friendly Email Campaign
October 24, 2024 10 min read
Email Marketing Strategies
October 23, 2024 5 min read
Customer Journey Mapping for Email Marketing: How to Build Campaigns for Every Stage
October 23, 2024 5 min read
Content Creation
October 22, 2024 4 min read
Quick Wins: How to Repurpose Content for Email Campaigns
October 22, 2024 4 min read
Email Marketing Strategies
October 10, 2024 4 min read
Setting Up Event-Based Emails to Drive Attendance and Engagement
October 10, 2024 4 min read
Email Marketing Strategies
October 9, 2024 4 min read
The Anatomy of a Perfect Email Footer: Boosting Compliance and Engagement
October 9, 2024 4 min read
Content Creation
September 24, 2024 5 min read
The Future of Content Marketing: How AI and Automation Are Shaping the Industry
September 24, 2024 5 min read
Social Media Marketing
September 12, 2024 5 min read
Building Authentic Brand Connections on Social Media in a Post-Algorithm World
September 12, 2024 5 min read
Email Marketing Strategies
September 10, 2024 12 min read
The Email Marketing Terms You Need to Know
September 10, 2024 12 min read
Social Media Marketing
September 5, 2024 5 min read
Social Media Marketing Trends: What’s Hot and What’s Not
September 5, 2024 5 min read
Email Design
August 29, 2024 5 min read
Fall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and Fun Content
August 29, 2024 5 min read
Email Design
August 27, 2024 4 min read
Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
August 27, 2024 4 min read
Email Marketing Strategies
August 20, 2024 4 min read
5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
August 20, 2024 4 min read
Email Marketing Strategies
July 31, 2024 4 min read
How to Use Benchmark Email to Re-Engage a Dormant List
July 31, 2024 4 min read
Email Marketing Strategies
July 23, 2024 5 min read
Follow-Up Strategies: Making Automated Responses Feel Personalized
July 23, 2024 5 min read
Benchmark Recommends
June 18, 2024 4 min read
The Busy Marketer’s Guide to Choosing the Right Marketing Software
June 18, 2024 4 min read
Benchmark Recommends
June 13, 2024 5 min read
Email Automation vs. Marketing Automation: What’s the Difference?
June 13, 2024 5 min read
Benchmark Recommends
May 22, 2024 4 min read
How to Prioritize What to Include in Your Company Newsletter
May 22, 2024 4 min read
Email Marketing Strategies
May 8, 2024 4 min read
How Does Your Email Marketing Stack Up? Industry Benchmarks Revealed
May 8, 2024 4 min read
Email Marketing Strategies
April 24, 2024 5 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 5 min read
Social Media Marketing
April 17, 2024 6 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 6 min read
Email Marketing Strategies
April 16, 2024 5 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2024?
April 16, 2024 5 min read
Email Marketing Strategies
April 11, 2024 6 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 6 min read
Email Marketing Strategies
March 27, 2024 4 min read
Email Marketing Tactics to Increase Your Hotel Bookings
March 27, 2024 4 min read
Email Marketing Strategies
March 19, 2024 5 min read
Is It Time to Ditch Your Email Marketing Software?
March 19, 2024 5 min read
Content Creation
March 6, 2024 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 5 min read
Email Marketing Strategies
February 26, 2024 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 5 min read
Email Marketing Strategies
February 13, 2024 9 min read
15 Email Marketing Best Practices to Bookmark
February 13, 2024 9 min read
Email Marketing Strategies
February 6, 2024 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 9 min read
Social Media Marketing
January 10, 2024 4 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 4 min read
Email Marketing Strategies
December 12, 2023 4 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 4 min read
Email Marketing Strategies
November 29, 2023 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 4 min read
Benchmark Recommends
October 28, 2021 4 min read
Email Deliverability 101: How to Get Your Message to Go Through
October 28, 2021 4 min read
