We’ve got a huge helping of blogs, features, manuals, updates and deliverability tips coming your way. In this week’s wrap there are references to Justin Bieber, Dr. Seuss, Charles Barkley, Mr. Rogers and a few more random pop culture tidbits. If you’re not curious to figure out how all those connect, you’re a saner blogger than I.
Email Newsletter Awards: Best Use of Video
New Complaints Can Come from Stale Email Campaigns
Think about how awful it is when you’re long overdue for a trip to the grocery store. You reach into the cupboard for that last box of crackers, only to find out they’re stale. A truly deflating experience. You may not be close enough to college to recall this feeling, but it’s terrible. Avoid it with email. Fresh Content Will Prevent Stale Email Campaigns
How Do You Make Email Marketing Affordable and Lucrative
Creating an Email Marketing Plan – Design and Content
Jennifer says email marketing is a lot like getting free tickets to a movie. If you don’t want to see your next email campaign winning Razzies (the award show for awful movies), you better pay attention to this important step on Creating an Email Marketing Plan – Design and Content
Support Update: Link Images to Video
Linking an image to a video is the email marketing version of “beam me up, Scotty.” I just realized I’m making a Star Trek reference now, and a Justin Bieber one next. I’m going to get back to the topic before I wind up in the corner in the fetal position. See how Benchmark Email Lets You Link Images to YouTube, Vimeo, Blip
Take a Lesson from the Bieb, No Email Campaign Is a Sure Thing
My coworkers may never let me live writing about Justin Bieber down, but I saw an opportunity to discuss email marketing while watching the Grammys and I took it. He’s unavoidable. If he weren’t Canadian, he’d probably wind up as President. I digress, Think Your Email Campaign Is Flawless? Think Again
Email Marketing Resources from Benchmark Email
Like a Truck Stop in middle America, Benchmark Email is a one-stop-shop. Whether it’s Articles, Blogs, Manuals and Reports or Webinars, we’ve got all the email marketing information you could ever want or need. Check out the wide variety of Email Marketing Resources from Benchmark Email
Customize an Imaginative Dr. Seuss Template for March 2nd!
Is the iPhone Changing Email Open Behavior?
Living in Los Angeles, it’s almost a shock when someone I know doesn’t have an iPhone. It’s not just LA either. Especially now that they are available on Verizon. Email marketers need to be aware of this trend. Find out, Is the iPhone Changing Email Open Behavior
California Zip Code Privacy Ruling Opens Pandora’s Inbox
Getting Recognized in a Crowded Internet
There was a ton of performances at the Grammys this year. Cee-lo Green knew exactly how to stand out from the crowd. He performed with Gwyneth Paltrow, muppets and rocked the most ridiculous peacock/knight costume you could ever imagine. This isn’t the Grammys, but learn how to Get Recognized in a Crowded Internet with Email Marketing
Creating an Email Marketing Plan – Go Viral with Social Networking
New Features for Our Benchmark Community!
How Does Email Marketing Compare to Direct Mail?
There are some epic battles out there. New York- vs. Chicago-style pizza, Yankees-Red Sox and of course email marketing vs. direct mail. The correct answers are obviously Chicago style, Bo Sox and email, but I may be a little biased. So, How Does Email Marketing Compare to Direct Mail
Becoming an Industry Role Model
Support Update: New in the Neighborhood?
It’s never easy being the new kid. You may be new to Benchmark Email, but so is our new customer support representative Michelle. She knows what you’re going through, and will be writing blogs to help you ease into the neighborhood. She’s like Mr. Rogers without the cardigan…or magic trolley. Won’t you be our neighbor? Check out our new Support Update on Using FAQs.