The Benchmark Email vlogging series, Reel Marketing, was a great success. We had a whole week’s worth of professional vloggers dispensing their video wisdom, and they each deserve a huge thanks for contributing to Benchmark. And a huge shout-out goes to Vikki M, the winner of our contest, who is now the lucky owner of an HD GoPro Hero camera. Congratulations, Vikki!

We’ve rounded up our vlogs below so you can enjoy all the reel marketing goodness. Check them out and get started on your own vlog today! Persevere and one day you might just end up on Benchmark Email’s Reel Marketing 2: Electric Boogaloo.

Reel Marketing: Vlogging Composition, Lighting and a Cat
by Jasmine Hruschak

Video blogging is a whole different game. You can’t hide behind your computer and remain fairly anonymous. You’re putting yourself out there for the whole world to see. That being the case, it’s best to avoid making mistakes. Lucky for you, we’ve got a seasoned pro to help you out. Read More…

Reel Marketing: Overcoming Vlog Doubts
by Joe Miragliotta

Today’s Reel Marketing guest vlogger, Joe Miragliotta from, does an awesome job of making it seem like anyone can start video blogging. It’s like he knew every doubt you ever had in your mind about it and crosses them off the list one by one. Part 1, Part 2

Reel Marketing: Not Just for Hollywood Anymore!
by Elaine Shannon

ith the advancements in technology and access to the internet, everyone from kids to grannies are filming and posting videos to YouTube daily. Videos are not just for YouTube viewers, over 500 years of YouTube videos are watched every day on Facebook. So the question is: Why aren’t you using videos to promote your business? Read More…

Reel Marketing: Branding Your Videos & Drawing Attention
by Andy Shore & Jacob Eaton

I’ve had the pleasure of knowing Jacob Eaton much of my life. We grew up not far from one another and attended the same overnight camp. …Jacob is a visual effects artist and has worked on several major motion pictures including The Green Hornet, The Chronicles of Narnia: The Voyager of the Dawn Treader and the upcoming Steve Carell movie, The Incredible Burt Wonderstone. I asked him to share some thoughts on what he’s learned in his profession, that you could apply to your video blogs. Read More…

Reel Marketing: 3 Tips on Using Motion Graphics Videos
by Danny Crook

Video blogging can be a highly effective marketing tool. Since there’s no sarcasm font, it’s hard to always understand the true meaning of one’s words. Video allows you to do that, and so much more. If you don’t have confidence in yourself to be engaging enough for your audience, you can rely on graphics to spice things up. Read More…