How many times do I have to tell you to sign up for the weekly newsletter before you do it? Hopefully one less time than it takes for you to complain about me doing so. Sign up for the weekly newsletter in the righthand column of this blog! As the great Maury Finkle, founder of Finkle Fixtures, Biggest Lighting Fixture Chain in the Southland once said: “Do it. Do it!”

Magazines Can Integrate with Email Marketing to Boost Engagement

It’s a safer, more legal approach than hacking celebrities phones. Though that did end with Rupert Murdoch getting pied. If you don’t have a wife that will deck any assailant…or you don’t want to wind up in that situation in the first place, see how Magazines Can Integrate with Email Marketing to Boost Engagement.

Overcoming the Obstacles to an Effective Social Media Presence

You want to know what my biggest obstacle involving social media has been? Trying to explain to my parents what I do for a living. Hal has mapped out a way to cruise through some of the other obstacles, but I’m still waiting for an easy way to spell it out for my mom and dad. Discover the best solutions for Overcoming the Obstacles to an Effective Social Media Presence.

Optimizing Email Marketing by Tracking Abandoned Coupons

I’ve heard of abandoned shopping cart emails, but abandoned coupons is a new one to me. I recently lamented an expired Groupon for a discounted flight on Virgin America. Perhaps it wouldn’t have happened if Groupon had done a better job reminding me of the coupon. Find out how your business can benefit from Optimizing Email Marketing by Tracking Abandoned Coupons.

Google+ and Email Marketing: Are You Prepared?

I’ve seen a ton of talk about the things Google+ can potentially do, and little about what it’s currently doing. That being said, there are a lot of aspects that could be beneficial to an email marketer. When it comes to Google+ and Email Marketing: Are You Prepared?

Beyond Benchmark Email: The Entrepreneur’s Delight

Do you guys know Sugarhill Gang’s lesser known second hit, “Entrepreneur’s Delight?” Yeah, me neither. Perhaps this post can inspire them for a comeback. See what happens when we go Beyond Benchmark Email: The Entrepreneur’s Delight.

Engage Your Home Improvement Social Media Follower with Staff Tips

I follow several former Top Chef contestants on Twitter. I love living vicariously through their food quests around the world. I also really enjoy when they provide some tips for cooking in my own kitchen. The same principles apply for home improvement. You can Engage Your Home Improvement Social Media Follower with Staff Tips.

Square App Transforms Electronic Credit Card Transactions

I imagine going to the Apple store and completing a paperless transaction was a similar experience to the first time my parents encountered color TV (sorry Mom and Dad if my guess at when color TV was popularized makes you sound older than you actually are). You’re not sure how it’s happening, but you want more of it. According to Shireen, there’s one company that knows how to do it well. See how Square App Transforms Electronic Credit Card Transactions.

Email Newsletter Award: Temoc Morfin Wins Most Inspired

“I’m for the city in the Midwest, best city in the whole wide world.” Sure it’s the hook to Lupe Fiasco’s “Go Go Gadget Flow,” but it’s also how I feel about Chicago when I read about the interesting things one former Chicago Alderman is doing. Find out why in this week’s Email Newsletter Award: Temoc Morfin Wins Most Inspired.

Email Software: Why Regular Email Clients Can’t Send More Emails

Even my grandma has an email address these days. She’s so advanced, she even calls me on Skype when she misses my smiling face. However, she isn’t about to send an email marketing campaign from her Gmail account. Find out Why Regular Email Clients Can’t Send More Emails.

Benchmark Email Believes in Children

I got vetoed on using the Simpson’s “The Children Are Our Future” lyrics as an intro to my blog on our new PTA program. Well…I’m doing it now: “Children, children! Future, future! Are you ready for the children, whoa, whoa whoa! The future is a coming, hey hey, hey!” Children are the future! Kids!” That song pretty much sums up why Benchmark Email Believes in Children.