Benchmark Email constantly strives to provide our customers with the best information available on email marketing best practices and tactics. We also try to cater to every industry imaginable. Our countless industry templates show that. Recently, our own Hal Licino shared some great tips with the accounting website Hal is one of the great writers on our Benchmark Blog, even though his highly educated humor sometimes goes over the heads of some of us here at Benchmark Email HQ. You’ll have to visit the article on WebCPA to see everything that Hal wrote about, but here’s a sneak peek:

Get personal

There aren’t many more effective techniques than using people power to your advantage. Using customer testimonial will have a greater impact than ad copy.

Empathize with Your Clients

Take the time to discuss any questions or concerns your customer may have about your services. It lets them know you are there for them from the start.

Discover the rest of Hal’s Five Ways to Grow Accounting Leads with Email Marketing on We’re big fans of Hal. Now accountants everywhere can be added to his fan-base, too.