Living in Los Angeles means there is always something to do. There are awesome music and comedy scenes and special events seemingly on a nightly basis. Living here for more than a few years I’ve been to some great ones … and quite a few not so great ones. Last night was perhaps one of my favorite. I had the pleasure of attending the 8th Annual Bear Trap Entertainment All-Star Celebrity Kickoff Party for the ESPYs at the Playboy Mansion. It was a highlight, even if for no other reason than being able to say I was at the Playboy Mansion. Since I’m apparently the rare breed that can attend the Playboy Mansion and think of work, here are some event marketing tips I picked up.
Location. I already alluded to this one. The Playboy Mansion immediately wins you bonus points. You know what doesn’t? The phrase convention center. Unless it’s in Las Vegas or another exciting locale. Where you hold your event is key. You don’t have to have access to a famous abode or a warm weather vacation spot. It could be as simple as a well-decorated room or new, fun restaurant.
Create buzz. Yes, it helps to have a cavalcade of celebrities marching across your red carpet. Keep in mind, it doesn’t have to be major league athletes or movie stars. Every industry has rock stars in their own right. People your peers and colleagues would be excited to see, meet or hear speak. Whether it’s the location, attendees or the topic of the event, create a mix of things people will be talking about days after your event.
Be accommodating. Don’t make it hard for guests and/or media to attend. Last night, attendees and media alike were offered free parking and a shuttle from the UCLA campus. Check-in to the red carpet was a breeze. I can’t say that for many other events I’ve covered in the past. Leaving any press in a good mood already puts your event on the right foot.
Pictured, from top to bottom:
The Howe Twins
Snoop Lion (Dogg)
Olympians Kim Glass & Lindsey Berg (Indoor Women’s Volleyball)
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