There are times when you’re sitting at the computer trying to drum up the next idea for your weekly newsletter marketing automation campaign. That’s about the time when it would be really great to have a couple of colleagues to use as a sounding board to bounce ideas off of. Chances are, there’s no one like that in your marketing team – but there is this post, which curates some of the best and more inspired conversations by step by step email marketing guide.
“Average conversion rates are meaningless. Switzerland on average is flat.” – Chris Goward
“Nothing begets creativity like constraints.” – Christopher Mims
“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” – John Caldwell
“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin
“Open, click and unsubscribe rates are pretty poor measures for email engagement.” – Jordie van Rijn
Jordie van Rijn also has this gem to add…
“An email without clarity is like an annoying mime: Just say what you want or get out the way!”
“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
“Make the prospect a more informed buyer with content.” – Robert Simon (Four Seasons Hotels)
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
“Make the customer the hero of your story … and … good content isn’t about good storytelling. It’s about telling a true story well.– Ann Handley
“Having a lot to say is never a good enough reason to actually say it.” – Lee Clowes beard
“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov
“How to write a good email: 1. Write your email 2. Delete most of it 3. Send.” – Dan Munz
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray
“Bait without a hook is just food.” – John Hayes on email CTAs
Think about which of these quotes made you stop and think for a bit. If you had to stop and think about it, chances are it’s a gap in your current email marketing service campaign. The next step is to chart out where you are now and where you want to go. What action (click through rates/email subscribers) do you want your audience to follow through on when they get your great email marketing campaign with amazing subject lines. Are you looking for a sale, a social share, a conversation/ return on investment or some other type of call to action? Once you can identify that, you can pair the gaps you discovered here and start creating a effective emails strategy with real time updates.
Also help audience to subscribe email newsletters. In this way email address list also updates. Periodic sending emails can be possible in order to hold the repeated visitors.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.