is similar to being a detective on a case.
a mission: bring in subscribers, a game plan: get people to sign up,
tips that lead to you solving the case, i.e., accomplishing your goal,
It is quite obvious that to expand your email list, you need
more people to
sign up. Clearly, the key to a successful mission lies in the sign up
here are some clues to create an intelligent form:
Choose a prominent location
Just like the location of property determines its value in
real estate, the
location of your sign up form is critical to the success of your
form should be prominently located and frequently
seen. Conventionally, a good
location for your form is the top right of the webpage. Discover your
prime location by trying different placements. Also, place multiple
your website – don't be shy!
Ensure you create a simple form
Most people have a 10-second attention span when it comes to
So the rule here is: ensure your form is short and simple.
ask only for the customer's email address. Remember, filling your form
be quick and effortless - not an exercise in essay writing.
Imagine this: Mr. X is thrilled with your prominently
form. He is just about to enter his email address...and he hesitates.
Why? Because at that moment he thinks (very validly): “what if my email
address is misused by spammers?” You can bet on it that Mr. X will just
be one such worried prospective customer. Luckily for you, this issue
solved easily by placing a privacy statement, which clearly mentions
maintain confidentiality, near the form's address field. You'd
be surprised how well this works.
Provide a reason to subscribe
Remember, your emails are not the only ones that occupy space
in your subscribers' inbox.
For your emails to 'reside' in their inbox, you must give subscribers
a valid reason to sign-up. Your job is to make your
subscribers see why they
cannot possibly do without your emails. Combine the benefits of your
with visual imagery such as bullet points, bold text, graphics and
more. Creatively and clearly
explain the benefits of your emails to build subscribers' expectations
and foster committed and trusting relationships.