The time has come for you to start working on your holiday strategy!
Most successfulholiday marketing takes place in advance of the holiday
season. Usually holiday
marketing begins gently towards the end of July and gathers momentum by
of October. November and December see the maximum volume of holiday
When it comes to the strategy behind holiday email marketing, remember
foundation of this strategy is based on relevancy and frequency. You
ensure that you provide your customers with relevant offers that
on an often enough basis. Target your customers effectively. Analyze
purchasing behavior of your customers and inform them of related offers
So plan your holiday
now and take a look at some simple steps
to get your strategy in place!
1. Identify products
The first step for your strategy would be to identify and decide upon
that you want to promote this year. Then decide on the months that they
be promoted on.
2. Define offers and time frames
Your promotional offers need to be defined, following which the time
them need to be fixed. Get your best offers out in the open way in
the holiday season. This allows customers to avail of these offers
have spent their budgets.
3. Segment your list
Use list segmentation as frequently as you can. Track your preference
read and click rates and analyze past purchases to effectively target
4. Plot your calendar
Your deployment calendar must be planned in a smart way. Study the best
performers of your previous campaigns and adapt your strategy
what worked best the last time and stick to the dates scheduled in your
5. Effectively design your
Your creative should be designed in a way that generates the best
possible. Place your CTA above the fold as well as in the pre-header.
informs people about the content in your email.
These five simple steps are sure to get you on the right track with
your holiday email marketing strategy.
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