Of your subscribers, trust us when we say that not all of them will
want to receive your once a week or even once every two weeks emails.
These recipients, for one reason or another, would rather just read
your email in one fell swoop, most likely once a month. For this
reason, we recommend a “light” version of your email.
Now, we should start by saying that there's no difference between the
content spanning several newsletters
and your light
The light version merely means that all your info will be folded into one email
rather than two or even four. This gives the recipient the illusion
that you're sending them less, even though you're not.
Here are a few reasons
who you should send out a light version:
- It helps cut back on spam and unsubscribe complaints
- It shows customers you care about them
- It keeps your email relevant with recipients
Giving email subscribers the option of reading less frequent emails is
a sure way to gain trust. If you can get away with sending a
light version once a month rather than losing the customer, doesn't it
seem like the obvious thing to do?