The holiday season is often the busiest time for retailers and e-tailers alike, and with 2011 slated to be the biggest year for online purchases yet, getting your holiday offers, coupons, discounts and deals out there is essential. In Benchmark Email's Online Marketing Guide for the Holidays: 2011 Edition, you'll learn how to craft engaging email newsletters, when to send (taking advantage of Black Friday and Cyber Monday), providing options for the credit-challenged, shipping, social media networking and PPC - with a section on individual holidays and symbols you can utilize for the season. So download Benchmark's free PDF today or read it directly from our site!