Latest Posts
B2B Sales Prospecting: A Quick Guide
A business needs to have a steady stream of buyers to find success. This requires seeking them out actively, but when you do, you need to make sure they’re likely...
September 8, 2021
Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It
Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call...
September 7, 2021
6 Tips On How To Triple the ROI on Your Lead Generation Efforts
Leads are the lifeblood of any business, and a good lead generation strategy is key to long-term growth. Marketers and...
September 2, 2021
Your iOS 15 To-Do List from Benchmark Email
We already noted earlier this summer that Apple’s iOS 15 update is just around the corner - likely mid-September. As...
September 1, 2021
How Email Marketing Can Be Used to Ease Customers During Supply Shortages
For so many of us, the pandemic has led to an increase in online shopping—we’ve been stuck inside, so of...
September 1, 2021
What is Search Intent and How Can You Optimize it?
What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage...
August 31, 2021
Webinar Landing Page 101: How to Convert More Visitors Into Email Leads
To ensure the success of your webinar, you must get as many people as possible to sign up for it. ...
August 25, 2021
How to Put Together an Effective Email Subject Line (and Examples)
First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers...
August 24, 2021
