With less than two months until the Independence Day holiday, email marketers would be well served to consider the feasibility of incorporating a thoroughly patriotic and even borderline jingoistic appeal in their late June and early July campaigns. Pride in America runs deep, and a truly uplifting and positive message about the nation and its future could resonate powerfully in your customers and serve to associate your brand with a groundswell in public opinion.
America’s Gone Through Some Tough Times Lately
Well the eagle’s been flyin’ slow
And the flag’s been flyin’ low
And a lotta people sayin’ that America’s fixin’ to fall
These were the opening lyrics of the Charlie Daniels Band 1980 hit song “In America”. Although that song was written in reaction to a very different set of political and social challenges to the Pax Americana, many of the same concerns have popped up again a full three decades later, this time centering around terrorism, climate change and the recessionary economic malaise.
Celebrate The Nation & The Flag
The subsequent lyrics of the song, however, celebrate the astounding resilience of the American people and the rejection of any permanent decline:
Well speakin’ just for me
And some people from Tennessee
We’ve got a thing or two to tell you all
This lady may have stumbled
But she ain’t never failed
And if (our enemies) don’t believe that
They can all go straight to hell
We’re gonna put her feet back
On the path of righteousness and then
God bless America again
Illustrating the prototypically American attitude of “when the going gets tough, the tough get going,” the Charlie Daniels song displays the “Don’t tread on me” philosophy that is still the heart of the people of the United States.
Set Up A Social Network Forum Revering The USA
Your brand can score patriotic brownie points by staging a Fourth of July celebration directly on your website or, better yet, your Facebook Fan Page. First, set up an open forum where participants can express what the holiday and country mean to them. Then bring valuable resources to bear on this forum where your customers can receive feedback or even have their questions answered by an academic historian. By utilizing your email campaign to promote this event and implementing valid incentives for participation, you may be surprised at the extent of social network sharing pass-along your message will receive. There is an additional value to staging this event on your Facebook fan page: Your fan total will burgeon and you will be happily converting a considerable number of your customers to the highly sought-after status of social contacts.
Focus On The Positive Aspects Of The American Spirit
There are countless vectors to associating your brand with American patriotism for the Fourth of July holiday, and all are cogent as long as they concentrate strictly on the positive aspects of future of the United States. This is not the time to set up a debate on the nation’s ills, but a time to praise and venerate all of the positive aspects of the American spirit and experience. Wave the flag in a proud and unabashed manner. You will witness an outpouring of enthusiastic support for the country and, by extension, your brand.
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