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Associations & Organizations Marketing Blog

Melissa M. Firman

Spring Cleaning Your Non-Profit’s Message

Apr 09 2013, 06:00 AM by

Here in Pittsburgh and many other places, it has certainly been a long, cold, lonely winter (you’re welcome for placing The Beatles singing on a loop in your head). Traditionally, I’ve never been one for spring cleaning (just ask my mother). As my eleven-year-old twins accumulate more and more things, I’ve come to appreciate the value of de-cluttering every so often. And if that needs to coincide with turning a calendar page or becoming a year older, even better. Recently, it occurred to me that this notion of de-cluttering is also applicable to what we do in our non-profits. Think about it.

Posted in Associations & Organizations

Benchmark Team

Benchmark Email's Complete Presence for Non-Profits Series

Sep 28 2012, 03:36 PM by

This week Benchmark Email asked a select group of non-profit professionals to weigh in on how organizations can engage investors online, expand their reach and optimize their social horizons. Our series, Presence for Non-Profits does just that, and more. By reading these blogs, you will gain insight into the digital aspects of non-profit organizations. The knowledge shared can even apply to your marketing and branding practices. So check out this week's articles by our esteemed guest bloggers.

And remember, follow @BenchmarkEmail on Twitter and ReTweet any or all of these blogs for a chance to win a Kindle Fire! The contest ends next Monday, October 1st at 9:00 AM PST.

Posted in Tips & Resources, Associations & Organizations, Social Media, Benchmark Series

Elaine Fogel

7 Steps to Creating a Standard Email Signature for Your Non-Profit

Sep 28 2012, 10:52 AM by

Although email communications have been in use since the 1970s, many organizations today still haven’t developed their own email signature standards. Creating an email signature standard is similar to developing your non-profit’s logo and name criteria, which are part of its overall brand or communications standards.

Posted in Tips & Resources, Associations & Organizations, Benchmark Series & Contests, Benchmark Series, Presence for Non-Profits