Latest Posts
5 Things I Learned from Declaring Email Bankruptcy
Back in the late 1990s I signed up for an email account with the expectation that my inbox would only be filled with important communiqués. Being the naïf that I...
February 24, 2011
Supplement Email Marketing with Social Sharing Buttons
Social media has several sophisticated components, but much of what keeps it moving is based on simple buttons. These buttons are essentially the carriers that spread the word generated in...
February 24, 2011
International Psychographics, Mr. President: The Weekly Wrap
If the Pop Culture Olympics ever asked for my qualifications, I’d send them my weekly wraps. Hey, I have to...
February 24, 2011
HTML Email Templates: How to Say More with Less
Some email marketers believe that designing an HTML email template with all the bells and whistles is the key to...
February 23, 2011
Scheduled Email Campaigns Occasionally Need Course Correction
Our recent series on Creating an Email Marketing Plan and this past long weekend had me thinking. First about how...
February 23, 2011
Support Update: So Many Lists…So Little Time!
I can still remember the excitement of buying my first new car. Like most new drivers, I already knew which...
February 23, 2011
Are You a VIP in Your Recipient’s Priority Inbox?
Forgive my brevity today as I write this blog through a congested haze. My allergies are acting up and I...
February 23, 2011
Design a Signup Form Users Want to Fill Out
Following the topic from last week, opt-in email marketing, today we’ll discuss ways to encourage users to subscribe. For most...
February 22, 2011
