Latest Posts
Email Marketing Resources from Benchmark Email
HTML, segments, metrics, blacklists, whitelists - email marketing gives you a lot to digest. And if you want to be good at it, you must be familiar with the essential...
February 15, 2011
California Zip Code Privacy Ruling Opens Pandora’s Inbox
The California Supreme Court recently ruled that retailers that ask customers for their zip code when completing a transaction will be subject to a $1,000 fine per occurrence. That \"thud\"...
February 15, 2011
Getting Recognized in a Crowded Internet
There was a time when simply sending an email was enough to gain the subscriber’s interest and compel them to...
February 15, 2011
Is the iPhone Changing Email Open Behavior?
I Wasn’t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or...
February 15, 2011
Valentine’s Day is an Opportunity for Loved Ones or Subscribers
Valentine\'s Day is a huge occasion throughout the world. It said to be one of the most gifted holidays next...
February 12, 2011
Support Update: Link Images to Videos
The Problem Got an image to add to your email newsletter but want users to have a little something more?...
February 12, 2011
Email Newsletter Awards: Best Use of Video
If you had to count the number of email campaigns promoting live theater with very un-live still photos, you\'d probably...
February 11, 2011
Cool Stuff Up in Benchmark’s Business – the Weekly Wrap
The Super Bowl gets heavy play in this week\'s wrap. There will be no mention of the winning team. I...
February 11, 2011
