Natalie Slyman
Content Marketing Manager
About
Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights—from remote-work strategies to AI-powered content workflows—via blog posts and webinars tailored for busy marketers.
Top Skills
Author’s Articles
The Email Marketing Backlog: How to Organize Campaign Ideas Without Losing Them
September 8, 2026 | 6 min read
The Impact of eCommerce on Traditional Retail
September 3, 2026 | 6 min read
30 Successful Email Marketing Campaign Examples (+ What Makes Them Work)
September 2, 2026 | 10 min read
The Slow Death of Organic Social Reach (And Why Smart Marketers Are Doubling Down on Email)
August 26, 2026 | 7 min read
Your September 2026 Email Marketing Calendar: 5 Emails to Send
August 13, 2026 | 8 min read
What Is BIMI and Why Your Logo in the Inbox Matters More Than Ever
August 12, 2026 | 6 min read
The Beginner’s Guide to Writing Your First Email Newsletter
August 11, 2026 | 8 min read
Your Email Is Being Summarized Before Anyone Reads It. Here’s What That Means for Marketers
August 5, 2026 | 6 min read
How to Grow Your Email List Through Partnerships and Newsletter Swaps
August 4, 2026 | 7 min read
The Role Technology Plays in Nonprofit Work
July 30, 2026 | 6 min read
The Pre-Send Checklist Every Email Marketer Should Use
July 29, 2026 | 7 min read
11 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales
July 28, 2026 | 9 min read
Your August 2026 Email Marketing Calendar: 6 Emails to Send
July 21, 2026 | 7 min read
How to Write Welcome Emails That Turn Subscribers into Leads
July 16, 2026 | 12 min read
The New Email Deliverability Rules: What Small Businesses Need to Know
July 15, 2026 | 6 min read
Re-Engage Subscribers With These 5 Emails
July 14, 2026 | 6 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2026?
July 9, 2026 | 9 min read
How Inbox Providers Are Deciding Which Emails You See (And How to Work With Them)
July 8, 2026 | 6 min read
The 30-Minute Email Campaign: What Busy Marketers Can Actually Get Done
July 1, 2026 | 6 min read
Long-Tail Keywords: What They Are and How to Use Them in Your Marketing
June 30, 2026 | 7 min read
20 Skills That Make You A Proficient Digital Marketer
June 25, 2026 | 8 min read
Mistakes You’re Making With Your Mobile-Friendly Email Campaign
June 23, 2026 | 10 min read
Your July 2026 Email Marketing Calendar: 5 Emails to Send
June 18, 2026 | 6 min read
Stop Letting Good Content Fade: How to Make Content Refreshing Part of Your Strategy
June 17, 2026 | 7 min read
How to Put Together an Effective Email Subject Line (and Examples)
June 4, 2026 | 10 min read
Our Content Playbook: The Secret Sauce We’re Handing Over
May 26, 2026 | 7 min read
Best SendGrid alternatives for transactional email in 2026
May 13, 2026 | 9 min read
Internal Linking Tree: What is it, Why You Need One, and How to Create It
May 5, 2026 | 7 min read
Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve)
April 28, 2026 | 7 min read
Email Segmentation 101: What it is and How to Put it in Practice
April 23, 2026 | 6 min read
How to Build a Month of Social Content from One Email Campaign
April 22, 2026 | 6 min read
How To Manage Your Email Campaigns for Ultimate Success
April 16, 2026 | 7 min read
The 10% Rule: What to Do When Email Only Gets 10% of Your Week
April 8, 2026 | 6 min read
Email Deliverability 101: How to Get Your Message to Go Through
April 7, 2026 | 6 min read
Your Contacts Aren’t a Mess. They’re Just Untagged
April 2, 2026 | 7 min read
What Is Email Personalization and Why Is it So Powerful?
April 1, 2026 | 7 min read
Spammy Words and Phrases to Exclude from Your Email Subject Lines
March 31, 2026 | 5 min read
Online Forms and Pop-Up Forms: What’s the Difference?
March 25, 2026 | 6 min read
Why Having an Email Marketing Strategy Still Matters (and What It Looks Like Today)
March 3, 2026 | 5 min read
A Beginner-Friendly Guide to Email Reporting (No Analytics Degree Required)
February 25, 2026 | 6 min read
What the Latest Data Tells Us About Email Open Rates in 2026 (And How to React)
February 17, 2026 | 4 min read
5 Winning Tactics for Short-Form Video Marketing Trends in 2026
February 12, 2026 | 7 min read
Shadow Segments: How to Market to People Who’ve Never Clicked, But Never Left
February 5, 2026 | 6 min read
Types of Content That Will Re-Energize Your Marketing Strategy in 2026
February 3, 2026 | 6 min read
16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns
January 21, 2026 | 8 min read
Email Marketing in 2026: What to Keep, What to Drop, What to Try
January 20, 2026 | 2 min read
5 AI Prompts Every Marketer Should Know (and How to Use Them in Benchmark Email)
January 14, 2026 | 5 min read
How to Copy Etsy’s Valentine’s Day Opt-Out Campaign
January 13, 2026 | 5 min read
6 Ways to Use Social Media in Your Email Marketing Campaign
January 8, 2026 | 4 min read
What Busy Marketers Can Learn from 3-Minute Emails (and Why Less Is More in 2026)
December 30, 2025 | 5 min read
The Email Marketing Terms You Need to Know
December 17, 2025 | 12 min read
How to Prep Your List for Seasonal Sending Spikes
December 16, 2025 | 5 min read
How to Make your Marketing Emails More Clickable with Interactive Content
December 11, 2025 | 3 min read
How to Use AI to Write Smarter Emails (Without Losing Your Voice)
December 10, 2025 | 5 min read
Avoid the Naughty List: Holiday Email Mistakes to Skip
December 9, 2025 | 4 min read
Inbox Zero Meets Campaign Hero: How to Reclaim Hours with Smarter Email Workflows
December 3, 2025 | 4 min read
12 Holiday Subject Lines That Actually Get Opened
December 2, 2025 | 3 min read
The Disappearing Preview Text: What’s Next for Email Marketers?
November 26, 2025 | 4 min read
How to Segment Your List for Holiday Sales (Without the Headache)
November 20, 2025 | 4 min read
The Rise of ‘Inbox Fatigue’ and How Smart Marketers Are Responding
November 19, 2025 | 4 min read
10 Fast Fixes for Busy Marketers Who Can’t Afford Email Mistakes
November 6, 2025 | 3 min read
Email Design Inspired by Physical Mail: What Marketers Can Learn from Direct Mail Aesthetics
November 4, 2025 | 6 min read
Ultimate Guide to Email Marketing for Retail Businesses: (2025 Edition)
October 30, 2025 | 5 min read
5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation
October 21, 2025 | 4 min read
The Complete Guide to Email Marketing Automation for Small Businesses
October 8, 2025 | 8 min read
What the Creator Economy Can Teach You About Email Marketing
September 23, 2025 | 3 min read
Marketing in a Micromoment: Designing Emails for Split-Second Decisions
September 16, 2025 | 4 min read
How to Promote Your Blog Posts Using Email Marketing
September 10, 2025 | 5 min read
How to Grow Your Social Media Following Organically
August 28, 2025 | 17 min read
15 Proven Strategies to Grow Your Email Subscriber List Fast
August 21, 2025 | 9 min read
The Psychology of Email Marketing: Understanding How Human Behavior Impacts Email Campaigns
August 13, 2025 | 4 min read
To Gate or Not to Gate? How to Decide Which Content Deserves a Form
July 23, 2025 | 5 min read
The Complete Guide to New AI Search Terminology (And What Marketers Actually Need to Know)
July 17, 2025 | 4 min read
The Ultimate Guide to Brainstorming Engaging Content Ideas
July 3, 2025 | 6 min read
Navigating Impostor Syndrome in Marketing: Insights from the Reddit Community
June 25, 2025 | 4 min read
Building an AI-Ready Marketing Team: Skills, Tools, and Culture
June 24, 2025 | 5 min read
Content Automation in Email Marketing: What It Is and How Marketing Managers Can Leverage It
June 5, 2025 | 4 min read
The Unsubscribe Opportunity: How Exit Emails Can Strengthen Brand Affinity
May 29, 2025 | 6 min read
The Psychology of “Not Opening”: What Non-Opens Can Tell You About Your Audience
May 22, 2025 | 6 min read
The Lean Campaign: How to Launch and Test Ideas Fast Without Big Budgets
May 13, 2025 | 5 min read
Generative Marketing: Harnessing AI to Revolutionize Customer Engagement
May 6, 2025 | 3 min read
Six Strategies for Maintaining Engagement Amidst Changing Algorithms
April 30, 2025 | 3 min read
The Rise of Lo-Fi Marketing: Embracing Authenticity in a High-Tech World
April 22, 2025 | 3 min read
The Decline of Organic Reach: Are Social Media Ads the Only Way Forward?
April 15, 2025 | 5 min read
Social Media Detox Trends: Should Brands Care About Digital Minimalism?
April 10, 2025 | 5 min read
Beyond Email: Why an Integrated Marketing Campaign is Essential for New Rollouts
April 1, 2025 | 5 min read
Cold Email and Email Marketing: The Differences and When to Use Each
March 27, 2025 | 5 min read
Why You Need to Show Unengaged Subscribers the Door
March 25, 2025 | 5 min read
Breaking Through AI Noise: How to Create Unique, High-Value Content
March 20, 2025 | 5 min read
Mastering ChatGPT for Marketing: What You Need to Know to Get Started
March 18, 2025 | 5 min read
AI Copywriting Tools: Can They Replace Your Content Writer?
March 12, 2025 | 5 min read
The 80/20 Rule for Marketing: How to Focus on What Drives Results
March 6, 2025 | 4 min read
Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success
March 4, 2025 | 4 min read
Beyond Likes: How to Measure Real Engagement in 2025
February 27, 2025 | 5 min read
The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz
February 25, 2025 | 5 min read
Work Less, Achieve More: Why Marketers Need to Embrace Asynchronous Workflows
February 20, 2025 | 5 min read
Mastering Social Commerce: How TikTok, Instagram, and Facebook are Changing Retail
February 19, 2025 | 5 min read
The Burnout Cure: Time-Management Hacks for Marketers Under Pressure
February 11, 2025 | 4 min read
How Nostalgia Marketing is Driving Modern Campaigns (and Why It Works)
November 14, 2024 | 5 min read
Email Subject Lines for the Christmas Holiday: Capturing the Festive Spirit and Boosting Open Rates
November 12, 2024 | 4 min read
Email Marketing Strategies for Black Friday: Drive Sales and Maximize Engagement
November 6, 2024 | 4 min read
Seasonal Campaigns Made Easy: How to Pre-Schedule Your Entire Year’s Worth of Emails
October 30, 2024 | 4 min read
Customer Journey Mapping for Email Marketing: How to Build Campaigns for Every Stage
October 23, 2024 | 5 min read
Quick Wins: How to Repurpose Content for Email Campaigns
October 22, 2024 | 4 min read
The Types of Video Content People Actually Want to Watch
October 15, 2024 | 7 min read
Setting Up Event-Based Emails to Drive Attendance and Engagement
October 10, 2024 | 4 min read
The Anatomy of a Perfect Email Footer: Boosting Compliance and Engagement
October 9, 2024 | 4 min read
Casting Spells with Your Halloween Emails: Tricks, Treats, and Terrifyingly Good Subject Lines
October 3, 2024 | 4 min read
Customer Experience as a Competitive Advantage: Why It Matters More Than Ever
September 26, 2024 | 5 min read
The Future of Content Marketing: How AI and Automation Are Shaping the Industry
September 24, 2024 | 5 min read
Building Authentic Brand Connections on Social Media in a Post-Algorithm World
September 12, 2024 | 5 min read
Social Media Marketing Trends: What’s Hot and What’s Not
September 5, 2024 | 5 min read
The Only Guide You’ll Ever Need For Content Creation
September 4, 2024 | 21 min read
Fall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and Fun Content
August 29, 2024 | 5 min read
Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
August 27, 2024 | 4 min read
5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
August 20, 2024 | 4 min read
Hyperlocal Email Campaigns: Targeting Neighborhood-Level Customers
August 13, 2024 | 6 min read
How to Incorporate AI into Your Marketing Process
August 8, 2024 | 4 min read
How to Use Benchmark Email to Re-Engage a Dormant List
July 31, 2024 | 4 min read
Why You Shouldn’t Rely on AI: A Cautionary Guide for Marketing Professionals
July 25, 2024 | 4 min read
Follow-Up Strategies: Making Automated Responses Feel Personalized
July 23, 2024 | 5 min read
Why Every Marketing Professional Needs an Assistant (And How AI Fits the Bill)
July 16, 2024 | 4 min read
23 Marketing Affirmations for Stressed-Out Marketers
June 27, 2024 | 5 min read
B2B Lead Generation: The Ultimate Guide for 2024
June 25, 2024 | 10 min read
The Busy Marketer’s Guide to Choosing the Right Marketing Software
June 18, 2024 | 4 min read
Email Automation vs. Marketing Automation: What’s the Difference?
June 13, 2024 | 5 min read
How to Prioritize What to Include in Your Company Newsletter
May 22, 2024 | 4 min read
The Top 5 Strategies Busy Marketers Should Prioritize for Maximum Impact
May 8, 2024 | 4 min read
How Does Your Email Marketing Stack Up? Industry Benchmarks Revealed
May 8, 2024 | 4 min read
Effective Strategies for the Modern Marketer to Generate More Leads
May 2, 2024 | 4 min read
8 Canva Features that are Gamechangers for Busy Marketers
April 30, 2024 | 5 min read
10 Industry Tips Every Busy Marketer Should Know for Success
April 25, 2024 | 4 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 | 5 min read
What Should My 2024 Small Business Marketing Goals Be?
April 23, 2024 | 9 min read
Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers
April 18, 2024 | 5 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 | 6 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 | 6 min read
Navigating Email Threats: How To Keep Your Marketing Team Safe
April 10, 2024 | 6 min read
18 Essential Small Business Marketing Strategies
April 9, 2024 | 11 min read
Which Channels Make Sense for Your Marketing Strategy?
April 4, 2024 | 3 min read
Email Marketing Tactics to Increase Your Hotel Bookings
March 27, 2024 | 4 min read
Building Stronger Distributor Relationships with Targeted Email Campaigns
March 21, 2024 | 4 min read
Is It Time to Ditch Your Email Marketing Software?
March 19, 2024 | 5 min read
How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers
March 12, 2024 | 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 | 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 | 5 min read
The Marketing Manager’s Handbook to Canva: Design Made Simple
February 15, 2024 | 5 min read
15 Email Marketing Best Practices to Bookmark
February 13, 2024 | 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 | 9 min read
Building Community Partnerships: Strategies for Local Retailers
January 17, 2024 | 4 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 | 4 min read
Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated
January 4, 2024 | 6 min read
Building a Strong Online Presence: A Guide for Local Businesses
December 27, 2023 | 3 min read
User-Generated Content on Social Media: Showcasing Customer Experiences in Retail
December 13, 2023 | 6 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 | 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 | 4 min read
Inventory Management Best Practices: Reducing Costs and Improving Efficiency
November 28, 2023 | 8 min read
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