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Author’s Articles
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
December 12, 2024 | 5 min read
How to Put Together an Effective Email Subject Line (and Examples)
August 14, 2024 | 7 min read
The Future of Smart Design: A Q&A with Benchmark Email’s Product Team
July 10, 2024 | 5 min read
6 Essentials of Inbound Lead Generation Success
December 6, 2023 | 7 min read
The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing
November 15, 2023 | 7 min read
Holiday Email Marketing: Strategies for Maximizing Seasonal Sales
November 9, 2023 | 10 min read
New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare
October 25, 2023 | 5 min read
10 AI Prompts to Help You Generate Newsletter Content
October 25, 2023 | 4 min read
Striking a Balance: Personalized Email Content vs. Privacy Concerns
October 18, 2023 | 5 min read
No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists
October 5, 2023 | 6 min read
Email Marketing vs. Social Media: Which is More Effective?
September 27, 2023 | 5 min read
The Benefits of Using an Email Editor for Your Campaigns
September 21, 2023 | 7 min read
The Evolution of Email Marketing: From Plain Text to Interactive Experiences
September 14, 2023 | 15 min read
What Is Email Personalization and Why Is it So Powerful?
September 5, 2023 | 10 min read
Email Marketing Strategies for Different Segments of the Financial Services Industry
August 29, 2023 | 12 min read
Email Marketing Templates: Your Cheat Sheet to Success
August 22, 2023 | 6 min read
CTAs and Sign-offs: Effective Ways to End Your Emails
July 27, 2023 | 4 min read
10+ Sizzling Summer Newsletter Ideas to Keep Your Audience Cool and Engaged
July 12, 2023 | 7 min read
Your Step-by-Step Guide for Creating an HTML Email
July 6, 2023 | 7 min read
Get Your Fourth of July Email Templates and Make a BANG!
June 29, 2023 | < 1 minute
What Are You Waiting For? 8 Common Reasons Marketers Neglect Email Marketing
June 27, 2023 | 6 min read
How to Build Your Email List Using a Lead Magnet
June 15, 2023 | 10 min read
Internal Linking Tree: What is it, Why You Need One, and How to Create It
May 24, 2023 | 6 min read
6 CTAs That Will Get Your Audience to Forward Your Email
May 11, 2023 | 5 min read
10 Fast and Simple Email Marketing Tips For The Finance Professional
May 9, 2023 | 7 min read
Generating Email Campaigns Using Benchmark Email’s Smart Content
April 19, 2023 | 4 min read
How to Create a Birthday Email Campaign Using Benchmark Email
April 13, 2023 | 6 min read
How to Hand Off Marketing-Generated Leads to Your Sales Team
April 11, 2023 | 6 min read
Is Everyone Going Dark? What You Need to Know About Dark Mode
March 28, 2023 | 5 min read
How to Track Email Traffic Using UTM Tracking
March 22, 2023 | 4 min read
The Best Mailchimp Alternatives for Email Marketing
March 16, 2023 | 7 min read
Using ChatGPT Prompts to Improve Email Marketing Results
March 14, 2023 | 8 min read
The Most Impactful Features Your Email Marketing Software Needs
March 2, 2023 | 6 min read
Where Are Your Leads Coming From? Breaking Down Lead Sources
March 1, 2023 | 6 min read
How To Create a Sustainable Instagram Content Strategy
February 24, 2023 | 5 min read
8 SEO Strategies for Driving Traffic to Your Website (with Examples)
February 24, 2023 | 11 min read
7 Unique Social Media Ideas to Engage Your Audience
February 24, 2023 | 5 min read
Everything You Need to Know about Internal Link Building
February 23, 2023 | 4 min read
8 Common Social Media Marketing Mistakes to Steer Clear of This 2022
February 23, 2023 | 7 min read
How to Drive Engagement and Conversions Through Content Marketing
February 23, 2023 | 5 min read
The Basics of Setting Up an Effective Facebook Business Page
February 23, 2023 | 4 min read
11 Tips and Examples for Bringing New Life to Your Newsletter Emails
February 23, 2023 | 8 min read
6 Underutilized Instagram Features for Small Businesses
February 23, 2023 | 5 min read
How Instagram is Changing and What it Means for Your Small Business
February 23, 2023 | 5 min read
The Why, How, and What Behind Social Media Marketing
February 23, 2023 | 7 min read
Email Marketing Software Comparison: A 2022 Recap
February 21, 2023 | 8 min read
What is an Acquisition Email and Why You’re Under-Utilizing It
February 9, 2023 | 4 min read
How to Make Sure Your Content Is Optimized For Voice Search
February 1, 2023 | 4 min read
How to Put Together an Editorial Calendar: A Step-by-Step Guide
February 1, 2023 | 5 min read
Don’t Let the Sun Set On Your Emails: Create A Sunset Policy.
February 1, 2023 | 3 min read
Inbound Marketing 101: Part One – What Is It?
February 1, 2023 | 4 min read
Inbound Marketing 101: Part Two – How to Implement It
February 1, 2023 | 6 min read
Inbound Marketing 101: Part Three – The Tools You Need
February 1, 2023 | 6 min read
What Dynamic Content Can Do for Your Email Marketing Strategy
February 1, 2023 | 5 min read
How to Prioritize Email Newsletters and Send Them Consistently
February 1, 2023 | 5 min read
The Qualitative and Quantitative Metrics You Should Measure for Your Inbound Marketing Strategy
February 1, 2023 | 5 min read
The Small Business Guide to Understanding Instagram Insights
February 1, 2023 | 5 min read
How to Get High-Quality Insights to Enhance Your Blog Content
January 31, 2023 | 4 min read
It’s Time to Get Familiar With Lead Attribution
January 31, 2023 | 4 min read
The Art of Using Instagram Stories for Brand Awareness
January 31, 2023 | 5 min read
The 6 Types of Marketing Funnels You Need to Know
January 31, 2023 | 6 min read
The Forgotten Content Distribution Tactic: Content Syndication
January 31, 2023 | 6 min read
The Small Business Guide to Advertising on Instagram
January 31, 2023 | 9 min read
8 of the Biggest Questions Regarding Email Marketing Answered
January 31, 2023 | 4 min read
How to Align Sales and Marketing Teams for Content Creation
January 30, 2023 | 5 min read
What Should You Be Tracking for Content Marketing ROI?
January 30, 2023 | 6 min read
Most Compelling Trends from Litmus Email Engagement Trends Report
January 25, 2023 | 4 min read
16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns
January 11, 2023 | 7 min read
11 Email Marketing Ideas That Will Breathe New Life into Your Campaigns
January 5, 2023 | 8 min read
9 Tips for Running Automated Campaigns While You’re Out of Office
December 21, 2022 | 6 min read
Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective
November 30, 2022 | 7 min read
15 Ways to Take Your Email Signature to the Next Level
November 22, 2022 | 6 min read
The Best Days and Times to Send Newsletters
November 17, 2022 | 6 min read
5 Tips for Beating Writer’s Block With Your Email Content
November 9, 2022 | 4 min read
Enterprise Email Marketing: Tips and Tricks to Follow for Ultimate Success
October 27, 2022 | 5 min read
How to Write Welcome Emails That Turn Subscribers into Leads
October 18, 2022 | 11 min read
How to Automate Your Emails: Getting Started with Email Automation
October 12, 2022 | 9 min read
What is Hyperpersonalization and What Does it Mean for Email Marketing?
October 6, 2022 | 5 min read
Stop Sending Emails to Unengaged Subscribers
September 29, 2022 | 4 min read
Email Marketing and Landing Pages: How They Work Together
September 28, 2022 | 5 min read
How AI is Taking Your Email Marketing to the Next Level
September 27, 2022 | 4 min read
What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered
September 20, 2022 | 9 min read
12 Top Tips For Successful Email Marketing Campaigns
August 16, 2022 | 8 min read
Study Confirms: Email is Still the Top Marketing Channel
August 10, 2022 | 4 min read
Want Your Drip Campaign to Convert? Make Sure it Has These Five Elements.
July 28, 2022 | 5 min read
Bulk Email Senders: What Are They and Tools We Recommend
July 21, 2022 | 10 min read
Email Verification 101: What is it and Why is it Important?
July 12, 2022 | 9 min read
Promoting Travel and Tourism with Email Marketing
July 7, 2022 | 4 min read
6 Inspiring Travel and Tourism Industry Emails
June 30, 2022 | 6 min read
3 Ways to Create a GIF for Your Email Templates
May 24, 2022 | 4 min read
The Pros and Cons of Text-Based Email Versus HTML
May 19, 2022 | 7 min read
Using AI For Email Personalization: A Complete Guide
March 9, 2022 | 3 min read
What You Need to Know About Mail Privacy Protection (MPP)
March 8, 2022 | 3 min read
11 Quick and Long-Term SEO Tips to Get Your Site to Rank
January 20, 2022 | 9 min read
5 Things You Need to Know About Benchmark Email
January 6, 2022 | 4 min read
6 Best Social Media Tools for Your 2022 Strategy
January 5, 2022 | 5 min read
Opt-In Email Marketing: How to Create Permission-Based Email Lists
November 23, 2021 | 5 min read
Online Forms and Pop-Up Forms: What’s the Difference?
November 17, 2021 | 3 min read
How to Use Google Analytics to Track the Success of Your Email Campaigns
November 9, 2021 | 5 min read
The Art of Sharing Milestone Emails with Your Subscribers
October 14, 2021 | 4 min read
Turn Your Emails to Gold: How to Increase Your Email CTR
October 7, 2021 | 8 min read
Content Marketing: How to Put Quality Over Quantity
September 29, 2021 | 4 min read
How to Create a Company Email Newsletter in 10 Simple Steps
September 21, 2021 | 8 min read
iOS 15 and Email Marketing KPIs to Focus On
September 14, 2021 | 4 min read
How Email Marketing Can Be Used to Ease Customers During Supply Shortages
September 1, 2021 | 4 min read
How to Update Your Old Blogs for SEO in 2021: 6 Tested Tips
August 23, 2021 | 4 min read
How To Manage Your Email Campaigns for Ultimate Success
August 17, 2021 | 10 min read
Email Segmentation 101: What it is and How to Put it in Practice
August 10, 2021 | 5 min read
How To Implement an Effective and Seamless Email Marketing Strategy
July 28, 2021 | 11 min read
The Different Types of Emails and Why You Should be Sending Them
July 21, 2021 | 9 min read
iOS 15 and How it Will Change Your Email Marketing
July 20, 2021 | 4 min read
Why Your Email List isn’t Growing: A Troubleshooting Guide
July 15, 2021 | 5 min read
What Is Email Throttling and How Does It Affect Email Marketing?
July 13, 2021 | 5 min read
4 Brands That Have Upped Their Audience Social Media Engagement
July 8, 2021 | 4 min read
Mobile Eye-Tracking and What it Tells Us About Our Emails
June 24, 2021 | 4 min read
How to Grow Your Subscriber List Using Benchmark Email
June 23, 2021 | 4 min read
How to Get Other Sites to Link to Your Content (and Why You Should)
June 17, 2021 | 6 min read
A Step-By-Step Guide for Adding Gifs in Your Emails
June 8, 2021 | 7 min read
Top Lessons From Fashion Brands That Create Runway-Worthy Emails
May 12, 2021 | 6 min read
Get Your Business Blooming with These Spring Email Ideas
May 5, 2021 | 5 min read
What is the Difference Between Earned, Owned, and Paid Traffic?
April 29, 2021 | 4 min read
Website Forms 101: The Various Types, Where to Put them, and How to Make Them Effective
April 21, 2021 | 4 min read
The Quickest Ways to Become an Email Marketing Fool
April 1, 2021 | 6 min read
Your Ultimate Guide to Understanding Customer Journeys
March 23, 2021 | 7 min read
3 Email Workflows You Should Be Using Right Now
January 14, 2021 | 4 min read
6 Things Every Email Marketer Should Be Doing This Year
January 7, 2021 | 4 min read
How to Get Your Leads to Share Your Content
December 9, 2020 | 4 min read
6 Tips for Newsjacking Your Way to More Leads
December 3, 2020 | 5 min read
5 Tools That Will Make Your Inbound Marketing Easier
November 19, 2020 | 5 min read
Email Marketing Rules and Regulations You Need To Know
November 12, 2020 | 4 min read
Content Marketing Mistakes You’re Definitely Making
October 22, 2020 | 4 min read
How to Optimize Your Site for Better Lead Conversion
October 14, 2020 | 3 min read
Email Marketing Benchmarks: How Do You Compare to Your Industry?
October 1, 2020 | 4 min read
Customer Marketing: Why You Should Consider It
September 30, 2020 | 4 min read
How to Create a Sense of Urgency to Convert More Leads
September 9, 2020 | 4 min read
Why It’s Never a Good Time to Put Off Email Marketing
August 27, 2020 | 4 min read
Is It Time to Redesign Your Email Newsletter?
August 13, 2020 | 4 min read
How to Put Together a Great Lead Nurture Strategy
July 1, 2020 | 4 min read
Email Marketing Tactics That Lead to Demand Gen Success
June 17, 2020 | 4 min read
The Three Most Important Factors for Your Email Strategy This Year
June 4, 2020 | 4 min read
4 Things You Should NEVER Do When Sending Emails
May 14, 2020 | 4 min read
Tips for Writing Persuasive and Effective Marketing and Sales Emails
April 29, 2020 | 4 min read
How to Implement Lifecycle Email Marketing Campaigns
March 24, 2020 | 5 min read
COVID-19: 6 Ways Email Marketing Can Help in Dealing With the Consequences
March 16, 2020 | 6 min read
Email Marketing: 10 Reasons Why Your Response Rate Is Low
March 11, 2020 | 7 min read
Content or Design: What Matters More for Your Email Marketing?
March 4, 2020 | 4 min read
5 Things Every Effective Landing Page Should Have
February 20, 2020 | 4 min read
Should Your SaaS Business Advertise on Review Sites?
February 12, 2020 | 4 min read
How To Create A Webinar That Builds Your Email List
January 29, 2020 | 4 min read
Email Authentication: An Email Marketing Guide
December 26, 2019 | 5 min read
Targeted Bulk Email is Much Better Than Regular Bulk Email
December 26, 2019 | 3 min read
Email Marketing Newsletters: A Top To Bottom Guide
December 26, 2019 | 5 min read
Send HTML Emails That Work: 3 Things To Avoid
December 26, 2019 | 2 min read
Need Help Managing Your Bulk Email Campaign?
December 26, 2019 | < 1 minute
Are You Sure About a Daily Email Newsletter?
December 26, 2019 | 3 min read
What is ‘HTML For Email’ and How to Use it Effectively
December 26, 2019 | 3 min read
Email Surveys: Gathering Data The Easy Way
December 26, 2019 | 6 min read
How Important Is It to Have a Business Newsletter?
December 26, 2019 | 2 min read
Opt-In Email Marketing Vs. Bulk Email Spam
December 26, 2019 | 4 min read
How to Send Bulk Email and Pitfalls to Avoid
December 26, 2019 | 3 min read
5 Ways to Kickstart Your Email Marketing This Year
December 19, 2019 | 4 min read
4 Unique Ways to Get More Opt-In Subscribers
December 11, 2019 | 4 min read
4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI
December 4, 2019 | 6 min read
The Email Marketing Benchmarks You Should be Measuring
November 19, 2019 | 5 min read
11 Ways to Upgrade Your Email Marketing Content
November 7, 2019 | 8 min read
5 Ways to Make Your Marketing Emails More Personal
October 24, 2019 | 4 min read
What Email Marketing Integrations Deliver Scary Good Results?
September 4, 2019 | 2 min read
Why Email Marketing Is Your Most Valuable Brand Touchpoint
July 18, 2019 | 7 min read
Email Subscriber Loyalty: 8 Video Ideas to Keep Them Engaged
July 10, 2019 | 7 min read
Spring Cleaning: 4 Practices For Email List Health
April 22, 2019 | 8 min read
We ❤️ Newsletters: Tips and Inspiration from Our Email Marketing Experts
February 14, 2019 | 9 min read
What Facebook Groups Can Do For Your Business (and How to Create Them)
February 1, 2019 | 5 min read
How to Pick the Best Free HTML Email Templates
March 1, 2018 | 8 min read
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© Polaris Software, LLC
Benchmark Email® is a registered trademark of Polaris Software, LLC