Estelle Liotard
Estelle Liotard is a seasoned content writer and a blogger, with years of experience in different fields of marketing. She runs a blog called 3to5marketing and loves every second of it. Her passion is teaching people how to overcome digital marketing obstacles and help businesses communicate their messages to their customers.
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Social Media
October 21, 2025 4 min read
5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation
October 21, 2025 4 min read
Marketing
October 15, 2025 5 min read
Everything You Can Do With Benchmark Email’s Free Plan (Spoiler: It’s a Lot)
October 15, 2025 5 min read
Marketing
October 14, 2025 3 min read
The Transparent Email Software Pricing Checklist: How to Spot Hidden Fees
October 14, 2025 3 min read
Small Business
October 8, 2025 8 min read
The Complete Guide to Email Marketing Automation for Small Businesses
October 8, 2025 8 min read
Email Marketing
October 7, 2025 3 min read
A New Era for Email: Benchmark Introduces Modern Platform Built for Busy Marketers
October 7, 2025 3 min read
Marketing
October 6, 2025 3 min read
Say Hello to the New Benchmark: A Simpler, Stronger Brand for Smarter Email Marketing
October 6, 2025 3 min read
Marketing
October 6, 2025 6 min read
Email marketing reimagined: Say hello to the next generation of Benchmark Email
October 6, 2025 6 min read
Marketing
October 2, 2025 4 min read
Growth Marketing Unpacked: Strategies, Channels, and Tools to Scale Smarter
October 2, 2025 4 min read
Marketing
September 25, 2025 4 min read
Navigating the Digital Recession: How Smart Marketers Stay Resilient and Drive Results
September 25, 2025 4 min read
Email Marketing
September 23, 2025 3 min read
What the Creator Economy Can Teach You About Email Marketing
September 23, 2025 3 min read
Marketing
September 17, 2025 4 min read
The Rise of ‘Inbox Fatigue’ and How Smart Marketers Are Responding
September 17, 2025 4 min read
Email Design
September 16, 2025 4 min read
Marketing in a Micromoment: Designing Emails for Split-Second Decisions
September 16, 2025 4 min read
Email Marketing
September 11, 2025 4 min read
Compliance Without the Headache: A Checklist for Marketers Comparing Email Tools
September 11, 2025 4 min read
Content Marketing
September 10, 2025 5 min read
How to Promote Your Blog Posts Using Email Marketing
September 10, 2025 5 min read
Marketing
September 9, 2025 6 min read
The New Marketing Stack: What Growing Businesses Actually Need in 2025
September 9, 2025 6 min read
Email Marketing
September 3, 2025 3 min read
Breaking Down Silos: How Disjointed Email Marketing Strategies Harm Brands and Alienate Customers
September 3, 2025 3 min read
Email Marketing
August 21, 2025 9 min read
15 Proven Strategies to Grow Your Email Subscriber List Fast
August 21, 2025 9 min read
Email Marketing
August 14, 2025 4 min read
Gmail’s “Manage Subscriptions” Feature: What It Means for Email Marketers
August 14, 2025 4 min read
Email Marketing
August 13, 2025 4 min read
The Psychology of Email Marketing: Understanding How Human Behavior Impacts Email Campaigns
August 13, 2025 4 min read
Marketing
August 12, 2025 5 min read
How to Impress Your Boss with AI: Smart Ways to Work Faster, Smarter, and Stand Out
August 12, 2025 5 min read
Email Marketing
August 7, 2025 4 min read
As AI Eats Search, Owned Channels Rise: Why Email Is Your Most Valuable Marketing Asset
August 7, 2025 4 min read
Email Marketing
July 31, 2025 6 min read
12 Best Practices for Designing Professional Email Campaigns in 2025
July 31, 2025 6 min read
Email Marketing
July 24, 2025 4 min read
Benchmark Email Recognized as one of the Top-rated Email Marketing Software in 2025
July 24, 2025 4 min read
Lead Generation
July 23, 2025 5 min read
To Gate or Not to Gate? How to Decide Which Content Deserves a Form
July 23, 2025 5 min read
Marketing
July 22, 2025 4 min read
Small Team, Big Impact: 5 Time-Saving Marketing Tactics Every Busy Marketer Should Know
July 22, 2025 4 min read
Email Marketing
July 15, 2025 7 min read
7 Scheduling Tricks to Make Sure Your Emails Hit at the Perfect Moment
July 15, 2025 7 min read
Marketing
July 9, 2025 4 min read
The Solo Marketer’s Survival Guide: How to Stay Current Without Burning Out
July 9, 2025 4 min read
Marketing
July 8, 2025 13 min read
From One Video to Many: Smart Strategies to Repurpose Video Content Like a Pro
July 8, 2025 13 min read
Content Marketing
July 3, 2025 6 min read
The Ultimate Guide to Brainstorming Engaging Content Ideas
July 3, 2025 6 min read
Marketing
July 1, 2025 5 min read
The Best AI Resources for Marketers Who Need to Do More in Less Time
July 1, 2025 5 min read
Benchmark Recommends
June 26, 2025 7 min read
Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve)
June 26, 2025 7 min read
Email Marketing
June 26, 2025 4 min read
Email Marketing on Autopilot: A Quick-Start Guide for Marketers Wearing All the Hats
June 26, 2025 4 min read
Marketing
June 25, 2025 4 min read
Navigating Impostor Syndrome in Marketing: Insights from the Reddit Community
June 25, 2025 4 min read
Email Marketing
June 18, 2025 4 min read
Microsoft Joins the Email Authentication Movement: What Marketers Need to Know
June 18, 2025 4 min read
Email Marketing
June 17, 2025 5 min read
Shadow Segments: How to Market to People Who’ve Never Clicked, But Never Left
June 17, 2025 5 min read
Social Media
June 12, 2025 7 min read
5 Winning Tactics for Short-Form Video Marketing Trends in 2025
June 12, 2025 7 min read
Email Marketing
June 11, 2025 5 min read
Recession-Proof Your Business with Email Marketing: Strategies for Stability and Growth
June 11, 2025 5 min read
Marketing
June 10, 2025 6 min read
7 Long-Term Growth Marketing Tactics Every Business Needs to Adopt
June 10, 2025 6 min read
Marketing
June 3, 2025 3 min read
The EU Accessibility Act Takes Effect This Month: What Email Marketers Need to Know
June 3, 2025 3 min read
Email Marketing
May 29, 2025 6 min read
The Unsubscribe Opportunity: How Exit Emails Can Strengthen Brand Affinity
May 29, 2025 6 min read
Email Marketing
May 27, 2025 4 min read
The Silent Growth Channel: How Smart Email Marketing Is Outpacing Social in ROI
May 27, 2025 4 min read
Email Marketing
May 22, 2025 6 min read
The Psychology of “Not Opening”: What Non-Opens Can Tell You About Your Audience
May 22, 2025 6 min read
Marketing
May 13, 2025 5 min read
The Lean Campaign: How to Launch and Test Ideas Fast Without Big Budgets
May 13, 2025 5 min read
Marketing
May 6, 2025 3 min read
Generative Marketing: Harnessing AI to Revolutionize Customer Engagement
May 6, 2025 3 min read
Social Media
April 30, 2025 3 min read
Six Strategies for Maintaining Engagement Amidst Changing Algorithms
April 30, 2025 3 min read
Email Marketing
April 29, 2025 3 min read
100 Spammy Words and Phrases to Exclude from Your Email Subject Lines
April 29, 2025 3 min read
Marketing
April 22, 2025 3 min read
The Rise of Lo-Fi Marketing: Embracing Authenticity in a High-Tech World
April 22, 2025 3 min read
Social Media
April 15, 2025 5 min read
The Decline of Organic Reach: Are Social Media Ads the Only Way Forward?
April 15, 2025 5 min read
Social Media
April 10, 2025 5 min read
Social Media Detox Trends: Should Brands Care About Digital Minimalism?
April 10, 2025 5 min read
Email Marketing
April 8, 2025 5 min read
How to Create a Customer Onboarding Email Series That Runs on Autopilot
April 8, 2025 5 min read
Email Marketing
April 3, 2025 7 min read
Avoiding Costly Compliance Mistakes in Email Marketing: A 2025 Legal Guide
April 3, 2025 7 min read
Marketing
April 1, 2025 5 min read
Beyond Email: Why an Integrated Marketing Campaign is Essential for New Rollouts
April 1, 2025 5 min read
Email Marketing
March 27, 2025 5 min read
Cold Email and Email Marketing: The Differences and When to Use Each
March 27, 2025 5 min read
Content Marketing
March 20, 2025 5 min read
Breaking Through AI Noise: How to Create Unique, High-Value Content
March 20, 2025 5 min read
Marketing
March 18, 2025 5 min read
Mastering ChatGPT for Marketing: What You Need to Know to Get Started
March 18, 2025 5 min read
Email Marketing
March 13, 2025 5 min read
Leveraging Sensory Marketing in Emails: Adding a Multi-Sensory Appeal Through Design
March 13, 2025 5 min read
Content Marketing
March 12, 2025 5 min read
AI Copywriting Tools: Can They Replace Your Content Writer?
March 12, 2025 5 min read
Content Marketing
March 11, 2025 4 min read
Generative Engine Optimization (GEO): SEO for ChatGPT and AI-Driven Search Engines
March 11, 2025 4 min read
Marketing
March 6, 2025 4 min read
The 80/20 Rule for Marketing: How to Focus on What Drives Results
March 6, 2025 4 min read
Marketing
March 4, 2025 4 min read
Marketing in the Morning: How a 30-Minute Routine Sets You Up for Success
March 4, 2025 4 min read
Benchmark Recommends
February 25, 2025 5 min read
The More You Send, The More You Know: Key Takeaways from Benchmark Email’s Email Marketing Quiz
February 25, 2025 5 min read
Marketing
February 20, 2025 5 min read
Work Less, Achieve More: Why Marketers Need to Embrace Asynchronous Workflows
February 20, 2025 5 min read
Ecommerce
February 19, 2025 5 min read
Mastering Social Commerce: How TikTok, Instagram, and Facebook are Changing Retail
February 19, 2025 5 min read
Marketing
February 18, 2025 5 min read
From Leads to Champions: How to Turn Clients into Brand Advocates
February 18, 2025 5 min read
Marketing
February 13, 2025 4 min read
The Rise of Interactive Marketing: Why Engagement Matters More than Reach
February 13, 2025 4 min read
Email Marketing
February 12, 2025 5 min read
Creating a Year-Long Email Marketing Calendar in Less Than an Hour
February 12, 2025 5 min read
Marketing
February 11, 2025 4 min read
The Burnout Cure: Time-Management Hacks for Marketers Under Pressure
February 11, 2025 4 min read
Benchmark Recommends
January 22, 2025 5 min read
How to Analyze Your Email Marketing Campaigns with ChatGPT
January 22, 2025 5 min read
Email Design
January 16, 2025 3 min read
Canva’s Visual Economy Report: Important Takeaways for Marketers
January 16, 2025 3 min read
Benchmark Recommends
January 8, 2025 5 min read
10 Social Media Experts Keeping Busy Marketers Informed (& Entertained) on LinkedIn
January 8, 2025 5 min read
Email Marketing
December 12, 2024 5 min read
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
December 12, 2024 5 min read
Email Marketing
December 6, 2024 10 min read
10 Email Newsletter Ideas to Boost Engagement During the Holiday Season
December 6, 2024 10 min read
Benchmark Recommends
December 4, 2024 4 min read
Check Content Planning Off Your List with our ChatGPT Content Plan Maker
December 4, 2024 4 min read
Marketing
November 27, 2024 3 min read
When to Use AI and When to Add a Human Touch: A Guide for Marketers
November 27, 2024 3 min read
Email Design
November 25, 2024 3 min read
Unlock Your Best Sales Yet with Benchmark Email’s Black Friday Templates
November 25, 2024 3 min read
Email Marketing
November 22, 2024 9 min read
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
November 22, 2024 9 min read
Marketing
November 14, 2024 5 min read
How Nostalgia Marketing is Driving Modern Campaigns (and Why It Works)
November 14, 2024 5 min read
Email Marketing
November 12, 2024 4 min read
Email Subject Lines for the Christmas Holiday: Capturing the Festive Spirit and Boosting Open Rates
November 12, 2024 4 min read
Email Design
November 7, 2024 5 min read
The Do’s and Don’ts of Email Design: Best Practices for 2025
November 7, 2024 5 min read
Email Marketing
November 6, 2024 4 min read
Email Marketing Strategies for Black Friday: Drive Sales and Maximize Engagement
November 6, 2024 4 min read
Email Marketing
October 30, 2024 4 min read
Seasonal Campaigns Made Easy: How to Pre-Schedule Your Entire Year’s Worth of Emails
October 30, 2024 4 min read
Email Marketing
October 29, 2024 4 min read
Triggered Emails You Might Be Overlooking (and How to Set Them Up)
October 29, 2024 4 min read
Email Marketing
October 24, 2024 10 min read
Mistakes You’re Making With Your Mobile-Friendly Email Campaign
October 24, 2024 10 min read
Email Marketing
October 23, 2024 5 min read
Customer Journey Mapping for Email Marketing: How to Build Campaigns for Every Stage
October 23, 2024 5 min read
Content Marketing
October 22, 2024 4 min read
Quick Wins: How to Repurpose Content for Email Campaigns
October 22, 2024 4 min read
Email Marketing
October 10, 2024 4 min read
Setting Up Event-Based Emails to Drive Attendance and Engagement
October 10, 2024 4 min read
Email Marketing
October 9, 2024 4 min read
The Anatomy of a Perfect Email Footer: Boosting Compliance and Engagement
October 9, 2024 4 min read
Email Marketing
October 3, 2024 4 min read
Casting Spells with Your Halloween Emails: Tricks, Treats, and Terrifyingly Good Subject Lines
October 3, 2024 4 min read
Email Marketing
October 2, 2024 5 min read
Why Email Open Rates Still Matter: A Vital Metric for Measuring Campaign Success
October 2, 2024 5 min read
Small Business
September 26, 2024 5 min read
Customer Experience as a Competitive Advantage: Why It Matters More Than Ever
September 26, 2024 5 min read
Content Marketing
September 25, 2024 5 min read
7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of
September 25, 2024 5 min read
Content Marketing
September 24, 2024 5 min read
The Future of Content Marketing: How AI and Automation Are Shaping the Industry
September 24, 2024 5 min read
Sales
September 18, 2024 5 min read
From Cold Outreach to Warm Leads: Revamping Your Sales Strategy for 2025
September 18, 2024 5 min read
Email Marketing
September 17, 2024 5 min read
Navigating Data Privacy Changes: How to Future-Proof Your Email Marketing Strategy
September 17, 2024 5 min read
Social Media
September 12, 2024 5 min read
Building Authentic Brand Connections on Social Media in a Post-Algorithm World
September 12, 2024 5 min read
Sales
September 11, 2024 5 min read
The Rise of Conversational Sales: How Chatbots and AI Are Transforming the Sales Funnel
September 11, 2024 5 min read
Content Marketing
September 4, 2024 21 min read
The Only Guide You’ll Ever Need For Content Creation
September 4, 2024 21 min read
Email Design
August 29, 2024 5 min read
Fall Newsletter Ideas for Marketers: Embrace the Season with Inspiring and Fun Content
August 29, 2024 5 min read
Email Design
August 27, 2024 4 min read
Labor Day Email Subject Lines: Tips and Ideas to Make Your Campaign Stand Out
August 27, 2024 4 min read
Email Marketing
August 20, 2024 4 min read
5 Easy Ways to Impress Your Boss with Your Email Marketing Strategy
August 20, 2024 4 min read
Benchmark Recommends
August 14, 2024 7 min read
How to Put Together an Effective Email Subject Line (and Examples)
August 14, 2024 7 min read
Small Business
August 13, 2024 6 min read
Hyperlocal Email Campaigns: Targeting Neighborhood-Level Customers
August 13, 2024 6 min read
Marketing
July 30, 2024 6 min read
5 Advanced Techniques for Data-Driven Customer Segmentation in 2024
July 30, 2024 6 min read
Marketing
July 25, 2024 4 min read
Why You Shouldn’t Rely on AI: A Cautionary Guide for Marketing Professionals
July 25, 2024 4 min read
Email Marketing
July 23, 2024 5 min read
Follow-Up Strategies: Making Automated Responses Feel Personalized
July 23, 2024 5 min read
Marketing
July 16, 2024 4 min read
Why Every Marketing Professional Needs an Assistant (And How AI Fits the Bill)
July 16, 2024 4 min read
Inbound Marketing
July 10, 2024 5 min read
The Future of Smart Design: A Q&A with Benchmark Email’s Product Team
July 10, 2024 5 min read
Email Marketing
July 3, 2024 5 min read
Introducing Tabs in Apple Mail: A New Era of Email Management
July 3, 2024 5 min read
Marketing
June 20, 2024 4 min read
Google’s Site Reputation Abuse Policy and What it Means to Marketers
June 20, 2024 4 min read
Benchmark Recommends
June 18, 2024 4 min read
The Busy Marketer’s Guide to Choosing the Right Marketing Software
June 18, 2024 4 min read
Benchmark Recommends
June 13, 2024 5 min read
Email Automation vs. Marketing Automation: What’s the Difference?
June 13, 2024 5 min read
Email Marketing
June 12, 2024 6 min read
Unlocking the Potential of Silent Videos in Email Campaigns
June 12, 2024 6 min read
Email Design
May 29, 2024 4 min read
Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing
May 29, 2024 4 min read
Benchmark Recommends
May 22, 2024 4 min read
How to Prioritize What to Include in Your Company Newsletter
May 22, 2024 4 min read
Marketing
May 8, 2024 4 min read
The Top 5 Strategies Busy Marketers Should Prioritize for Maximum Impact
May 8, 2024 4 min read
Email Marketing
May 8, 2024 4 min read
How Does Your Email Marketing Stack Up? Industry Benchmarks Revealed
May 8, 2024 4 min read
Lead Generation
May 2, 2024 4 min read
Effective Strategies for the Modern Marketer to Generate More Leads
May 2, 2024 4 min read
Email Marketing
April 24, 2024 5 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 5 min read
Marketing
April 18, 2024 5 min read
Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers
April 18, 2024 5 min read
Social Media
April 17, 2024 6 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 6 min read
Email Marketing
April 16, 2024 5 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2024?
April 16, 2024 5 min read
Email Marketing
April 11, 2024 6 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 6 min read
Manufacturing
March 26, 2024 6 min read
Comprehensive Guide to Email Marketing for the Manufacturing Industry
March 26, 2024 6 min read
Manufacturing
March 21, 2024 4 min read
Building Stronger Distributor Relationships with Targeted Email Campaigns
March 21, 2024 4 min read
Email Marketing
March 14, 2024 4 min read
Email Marketing Features: The Essentials vs. The Nice to Haves
March 14, 2024 4 min read
Email Marketing
March 13, 2024 4 min read
8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy
March 13, 2024 4 min read
Marketing
March 12, 2024 5 min read
How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers
March 12, 2024 5 min read
Email Marketing
March 7, 2024 4 min read
Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics
March 7, 2024 4 min read
Content Marketing
March 6, 2024 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 5 min read
Email Marketing
March 5, 2024 5 min read
The Ultimate Guide to Boosting Engagement in Email Marketing
March 5, 2024 5 min read
Email Marketing
February 26, 2024 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 5 min read
Email Marketing
February 21, 2024 6 min read
From Inbox to Income: Enhancing Sales with Email Marketing
February 21, 2024 6 min read
Email Marketing
February 20, 2024 4 min read
Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability
February 20, 2024 4 min read
Marketing
February 15, 2024 5 min read
The Marketing Manager’s Handbook to Canva: Design Made Simple
February 15, 2024 5 min read
Email Marketing
February 8, 2024 6 min read
9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score
February 8, 2024 6 min read
Email Marketing
February 7, 2024 5 min read
Transforming Guest Experiences: Advanced Email Personalization Techniques in Hospitality
February 7, 2024 5 min read
Email Marketing
February 6, 2024 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 9 min read
Manufacturing
January 30, 2024 4 min read
Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing
January 30, 2024 4 min read
Email Marketing
January 24, 2024 4 min read
Compliance and Data Security in Financial Email Marketing
January 24, 2024 4 min read
Manufacturing
January 11, 2024 5 min read
Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers
January 11, 2024 5 min read
Social Media
January 10, 2024 4 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 4 min read
Manufacturing
January 4, 2024 6 min read
Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated
January 4, 2024 6 min read
Social Media
January 3, 2024 8 min read
The Benefits of User-Generated Content and Social Media Influencers in Email Marketing
January 3, 2024 8 min read
Retail
December 21, 2023 9 min read
Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques
December 21, 2023 9 min read
Manufacturing
December 20, 2023 3 min read
Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing
December 20, 2023 3 min read
Marketing Automation
December 14, 2023 5 min read
Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency
December 14, 2023 5 min read
Retail
December 13, 2023 6 min read
User-Generated Content on Social Media: Showcasing Customer Experiences in Retail
December 13, 2023 6 min read
Email Marketing
December 12, 2023 4 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 4 min read
Retail
December 7, 2023 5 min read
The Future of Retail: 13 Trends and Technologies Shaping the Industry
December 7, 2023 5 min read
Email Marketing
November 30, 2023 11 min read
Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI
November 30, 2023 11 min read
Email Marketing
November 29, 2023 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 4 min read
Small Business
November 28, 2023 8 min read
Inventory Management Best Practices: Reducing Costs and Improving Efficiency
November 28, 2023 8 min read
Small Business
November 16, 2023 11 min read
Retail Sales Strategies for Peak Shopping Seasons: Black Friday and Beyond
November 16, 2023 11 min read
Email Marketing
November 15, 2023 7 min read
The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing
November 15, 2023 7 min read
Email Marketing
November 9, 2023 10 min read
Holiday Email Marketing: Strategies for Maximizing Seasonal Sales
November 9, 2023 10 min read
Small Business
November 8, 2023 13 min read
Navigating Digital Marketing Trends: Strategies for Small Businesses
November 8, 2023 13 min read
Email Marketing
November 7, 2023 5 min read
Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust
November 7, 2023 5 min read
Email Marketing
October 25, 2023 5 min read
New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare
October 25, 2023 5 min read
Ecommerce
October 19, 2023 6 min read
Omnichannel Retail: Creating a Seamless Shopping Journey for Modern Consumers
October 19, 2023 6 min read
Email Marketing
October 18, 2023 5 min read
Striking a Balance: Personalized Email Content vs. Privacy Concerns
October 18, 2023 5 min read
Small Business
October 11, 2023 5 min read
Ditch the Office: Why Your Business Should Stick with Remote Work
October 11, 2023 5 min read
Email Marketing
October 10, 2023 2 min read
Get Ready to Spook Up Your Inbox with Benchmark Email’s Frighteningly Fun Halloween Email Templates!
October 10, 2023 2 min read
Social Media
October 5, 2023 6 min read
No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists
October 5, 2023 6 min read
Social Media
September 27, 2023 5 min read
Email Marketing vs. Social Media: Which is More Effective?
September 27, 2023 5 min read
Email Marketing
September 21, 2023 7 min read
The Benefits of Using an Email Editor for Your Campaigns
September 21, 2023 7 min read
Sales
September 20, 2023 6 min read
From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences
September 20, 2023 6 min read
Email Marketing
September 14, 2023 15 min read
The Evolution of Email Marketing: From Plain Text to Interactive Experiences
September 14, 2023 15 min read
Small Business
September 13, 2023 4 min read
Adapting to Change: Marketing Strategies for Times of Uncertainty
September 13, 2023 4 min read
Benchmark Recommends
September 5, 2023 10 min read
What Is Email Personalization and Why Is it So Powerful?
September 5, 2023 10 min read
Email Marketing
August 29, 2023 12 min read
Email Marketing Strategies for Different Segments of the Financial Services Industry
August 29, 2023 12 min read
Small Business
August 24, 2023 6 min read
Know the Truth About Your Workplace with Employee Engagement Surveys
August 24, 2023 6 min read
Marketing
August 10, 2023 9 min read
Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions
August 10, 2023 9 min read
Small Business
August 9, 2023 5 min read
How to Use Email Autoresponders to Improve Customer Relationships
August 9, 2023 5 min read
Marketing
August 8, 2023 5 min read
Unlocking User Insights: How Benchmark Email Leverages AI-Powered Research with Outset.ai
August 8, 2023 5 min read
Marketing
August 3, 2023 6 min read
Ideal Customer Profiles: What Are They and How They’re Different Than Buyer Personas
August 3, 2023 6 min read
Email Marketing
July 12, 2023 7 min read
10+ Sizzling Summer Newsletter Ideas to Keep Your Audience Cool and Engaged
July 12, 2023 7 min read
Inbound Marketing
July 11, 2023 7 min read
How to ‘Jazz Up’ Your Email Capture Forms (And Secure High-Quality Leads)
July 11, 2023 7 min read
Email Marketing
June 27, 2023 6 min read
What Are You Waiting For? 8 Common Reasons Marketers Neglect Email Marketing
June 27, 2023 6 min read
Content Marketing
June 13, 2023 8 min read
How to Create Powerful Outbound Email Content/Sequences Using AI Content Tools
June 13, 2023 8 min read
Email Marketing
June 1, 2023 4 min read
The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive
June 1, 2023 4 min read
Email Marketing
May 31, 2023 8 min read
The Future of Email Marketing: Trends and Predictions for the Years to Come
May 31, 2023 8 min read
Content Marketing
May 24, 2023 6 min read
Internal Linking Tree: What is it, Why You Need One, and How to Create It
May 24, 2023 6 min read
Email Marketing
May 9, 2023 7 min read
10 Fast and Simple Email Marketing Tips For The Finance Professional
May 9, 2023 7 min read
Email Marketing
May 2, 2023 7 min read
The Rise of Voice-Based Email Marketing: Opportunities and Challenges for Brands
May 2, 2023 7 min read
Email Marketing
April 26, 2023 9 min read
89 Winning Email Subject Lines Online Retailers Can Take Inspiration From
April 26, 2023 9 min read
Benchmark Recommends
April 19, 2023 4 min read
Generating Email Campaigns Using Benchmark Email’s Smart Content
April 19, 2023 4 min read
Email Marketing
April 13, 2023 6 min read
How to Create a Birthday Email Campaign Using Benchmark Email
April 13, 2023 6 min read
Inbound Marketing
April 11, 2023 6 min read
How to Hand Off Marketing-Generated Leads to Your Sales Team
April 11, 2023 6 min read
Small Business
March 30, 2023 10 min read
What is Local SEO And How to do it Right For Your Retail Business
March 30, 2023 10 min read
Inbound Marketing
March 29, 2023 13 min read
14 Small Business Inbound Marketing Mistakes and How to Avoid Them
March 29, 2023 13 min read
Email Marketing
March 28, 2023 5 min read
Is Everyone Going Dark? What You Need to Know About Dark Mode
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November 27, 2018 8 min read
Email Marketing
November 19, 2018 8 min read
Top Effective Email Marketing Strategies That Will Boost Your Sales in 2019
November 19, 2018 8 min read
CRM
October 24, 2018 6 min read
Localization and CRM: An Ultimate Guide to Increase Your Global Reach and Sales
October 24, 2018 6 min read
Email Marketing
September 26, 2018 7 min read
10 Successful Email Marketing Campaigns and Why They Worked
September 26, 2018 7 min read
Email Marketing
August 27, 2018 8 min read
Best Welcome Email Subject Lines to Greet Your New Subscribers
August 27, 2018 8 min read
Marketing Automation
August 20, 2018 8 min read
Email Marketing vs. Marketing Automation: What Your Business Needs To Know
August 20, 2018 8 min read
Email Marketing
July 27, 2018 7 min read
5 Fashion-Inspired Color Palettes for Your Summer Email Marketing Campaigns
July 27, 2018 7 min read
Email Marketing
June 15, 2018 6 min read
A Content Strategist’s Guide to Creating Engaging Email Content
June 15, 2018 6 min read
Inbound Marketing
May 23, 2018 7 min read
The Power Of A Strong Call To Action: How To Make Yours Click-Worthy
May 23, 2018 7 min read
Marketing Automation
April 23, 2018 7 min read
6 Automation Rules to Skyrocket Your Email Marketing Performance
April 23, 2018 7 min read
Marketing Automation
March 23, 2018 7 min read
Top 5 Email Marketing Automation Triggers You Should Know
March 23, 2018 7 min read
Email Marketing
February 6, 2018 5 min read
The Importance of Configuring SPF and DKIM Records in Your Email Marketing
February 6, 2018 5 min read
Marketing Automation
January 17, 2018 7 min read
Fear of Marketing Automation (#FOMA): Insufficient Customer Data
January 17, 2018 7 min read
Marketing
October 16, 2017 7 min read
How To Use Your Email List To Create Facebook Ads That Deliver
October 16, 2017 7 min read
Email Marketing
September 17, 2017 2 min read
How to Move Your Emails From Gmail’s Promotions tab to Primary
September 17, 2017 2 min read
Email Marketing
December 19, 2016 4 min read
Year in Review: Most Important Email Marketing Developments in 2016
December 19, 2016 4 min read
Email Marketing
September 9, 2016 3 min read
Two Powerful Ways To Use Keywords & Hashtags In Your Email Marketing
September 9, 2016 3 min read
Marketing
July 23, 2014 3 min read
Pop Culture Marketing: 5-Steps to Success for Companies Great and Small
July 23, 2014 3 min read
Content Marketing
August 16, 2012 3 min read
Kapost Sets the Benchmark for Content Marketing Software
August 16, 2012 3 min read
Social Media
April 16, 2012 3 min read
Facebook Develops Tool to Bypass Google’s Search Plus Your World
April 16, 2012 3 min read
