RJ Niknami
Most recent posts
Are You a VIP in Your Recipient’s Priority Inbox?
Forgive my brevity today as I write this blog through a congested haze. My allergies are acting up and I think I broke the record for the most in-office sneezes...
February 23, 2011
New Complaints Can Come from Stale Email Campaigns (Part 4)
So far we\'ve discussed renewing your email marketing strategy rather than rehashing old content and layouts, steered clear of purchased email lists and reexamined your content to stay out of...
February 11, 2011
New Complaints Can Come from Stale Email Campaigns (Part 3)
I\'m going to keep this one brief. Last week we talked about the look and feel of an email campaign....
February 3, 2011
New Complaints Can Come from Stale Email Campaigns (Part 2)
Last week I talked about the reasons for changing stale email campaign practices. If your numbers are underperforming, look to...
January 28, 2011
New Complaints Can Come from Stale Email Campaigns (Part 1)
Right now you are looking at your email campaign, reading reports, and discussing marketing strategies with your campaign designers... STOP!...
January 24, 2011
The Subject Line, Friend or Foe?
The email subject line. Friend or foe? Well, that depends on how you word it. I see hundreds of campaigns...
January 13, 2011
Continuing Education with Email Deliverability
Our recent manual on Building Healthy Email Lists should set you on the right track for building a sustainable house...
January 7, 2011
Who Can Fatten Your Inbox? The Spammer Man Can (Part 3)
A Brief History Leading to Botnets It all started with a moth. In 1947, Grace Murray Hopper, a researcher at...
December 31, 2010
Who Can Fatten Your Inbox? The Spammer Man Can (Part 2)
As the launching point for so many bulk emails, here at Benchmark we strive to uphold email marketing best practices....
December 23, 2010
