RJ Niknami
Most recent posts
The Subject Line, Friend or Foe?
The email subject line. Friend or foe? Well, that depends on how you word it. I see hundreds of campaigns that have OK subjects but very few make me want...
January 13, 2011
Who Can Fatten Your Inbox? The Spammer Man Can (Part 3)
A Brief History Leading to Botnets It all started with a moth. In 1947, Grace Murray Hopper, a researcher at Harvard, notes a system failure and finds a moth trapped...
December 31, 2010
Who Can Fatten Your Inbox? The Spammer Man Can (Part 2)
As the launching point for so many bulk emails, here at Benchmark we strive to uphold email marketing best practices....
December 23, 2010
Who Can Fatten Your Inbox? The Spammer Man Can (Part 1)
How many of us have received an email from an online casino, or some grand tale of how a certain...
December 16, 2010
When Bigger Is Not Better
I can not stress enough how important it is to have a contact list that is refined and specific to...
December 8, 2010
One Goes Down, Another Goes Up
How much email traveling out there in cyberspace is spam? As of September 2010, 89.4%. Yep, about 9 out of...
December 3, 2010
