Denise Keller
Most recent posts
Integrating Email Marketing with Social Network Branding
Social media offers a cost effective way to tap into a massive audience and garner more exposure for your brand. Using this channel as a branding mechanism gives you the...
July 5, 2011
Is Your July 4th Email Campaign Patriotic or Exploitative?
With Independence Day approaching rapidly, email marketers throughout the country are gearing up for what they hope will be hugely successful holiday campaigns. Many of them will be leveraging the...
June 27, 2011
Email Marketing Tips: How to Make Groupon Work for Your Company
If you use the internet you have probably at least heard of Groupon, the popular online service that offers its...
June 24, 2011
How SMS Can Work with Email Marketing
The phenomenon that is texting gives SMS tremendous potential as a marketing tool. That and the fact that just about...
June 23, 2011
Yahoo Mail’s New Ad Targeting Software Puts the User in Control
If you need more proof of how competitors are constantly watching one another, you have it right here. In what...
June 15, 2011
Designing Email Templates for Men and Women
Are you a marketer who takes gender into account when designing your email templates? If not, we have some good...
June 10, 2011
Should You Use More than One IP for Your Email Marketing Purposes?
Every device connected to the internet has an Internet Protocol or IP address, including the server that sends your email...
June 8, 2011
Email Template Design Tips: Comic Sans and Vomit Green
Fonts and colors are extremely important to an email’s readability. Apply the right touches and both can help your message...
June 7, 2011
Business Email Marketing: Encourage Opt-Outs, Not Abuse Complaints
Some subscribers are such a pleasure to work with, you’d do whatever it takes to keep them around for as...
May 19, 2011
